From the Back Cover:
Some came from wealthy families; others clawed their way from abject poverty to build vast fortunes. Some had sophisticated schooling and training; others little or no formal education. Some were born to the task of building a business; others learned by trial and error. Yet they all have one thing in common: They had the drive, vision and desire to venture into the unknown and, in the process, changed the face of the 20th century. Meet the maverick empire builders who shaped our modern world and find out how they achieved their astounding success in this wittily told, deeply insightful exploration of the lives, deeds and secrets of the most exciting and inspiring entrepreneurs of the past 100 years.
From Booklist:
Entrepreneur magazine has been profiling successful businesspeople for more than 25 years, and its parent company started Entrepreneur Press in 1998 to publish books that "inspire and inform readers." Its latest offering is a celebration of entrepreneurship that tries to inspire by example. It is also a trove of information that will satisfy the curious. Wawro is an advertising copywriter; he briefly portrays some 90 "men and women who, through talent, drive, ingenuity and desire . . . shaped the past 100 years." It is a fascinating assortment offered in alphabetical order, though Wawro never explains how he selected his roster. Some of the names may not be readily familiar, but their companies and products are. Thus we have Enid Bissett (Maidenform bra), Jean Nidetch (Weight Watchers), and Charles Lazarus (Toys R Us) rubbing shoulders with Milton Hershey, Bill Gates, and Oprah Winfrey. Most entries also include a photograph, a factoid or two, and a quote from the subject. This book might also appeal to students looking for research topics, but Wawro never identifies or lists his sources. David Rouse
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