Lean Advertising: How to Get Breakthrough Work Faster and Cheaper - Softcover
From Toyota automobiles to Dell computers and Harley-Davidson, Lean Production has revolutionized manufacturing. Now two advertising superstars show how adapting the same techniques can also revolutionize marketing communications. With responsibility instead of hierarchy, "Broadband Creativity," relentless pursuit and destruction of waste, and enlisting formerly dreaded clients as key members of empowered teams, Lean Advertising virtually guarantees breakthrough work, in record time—and without bloated mega-agencies' wasted time, money and energy. This is a must-read for anyone who wants to stay current in the constantly-evolving world of marketing.
"synopsis" may belong to another edition of this title.
- PublisherOaklea Pr
- Publication date2003
- ISBN 10 1892538105
- ISBN 13 9781892538109
- BindingPaperback
- Number of pages144
Top Search Results from the AbeBooks Marketplace
Stock Image
Lean Advertising: How to Get Breakthrough Work Faster and Cheaper
Seller:
Rating
Book Description Condition: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # R08C-02154
Buy Used
US$ 13.99
Convert currency
Stock Image
Lean Advertising: How to Get Breakthrough Work Faster and Cheaper
Seller:
Rating
Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 26-1892538105-G
Buy Used
US$ 15.97
Convert currency
Stock Image
Lean Advertising: How to Get Breakthrough Work Faster and Cheaper
Seller:
Rating
Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 8-1892538105-G
Buy Used
US$ 15.97
Convert currency