9781900961653
Future Focus: How 21 Companies Are Capturing 21st Century Succes
Theodore B. Kinni; Al Ries
ISBN 13: 9781900961653
Publisher: Capstone Ltd
Publication Date: 2000
Binding: Hardcover
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How do you measure business success? How do you pick future winners? Al Ries and Ted Kinni use four hard criteria (revenue growth, profit growth, growth in market value and growth in globalization) and four soft criteria (marketing innovation, technological innovation, degree of focus and future prospects) to draw out the secrets of success and the lessons other businesses can learn.
FUTURE FOCUS answers three critical questions that everyone involved with business including leaders, managers, financial professionals, investors and employees must ask when planning for the future: What are the essential ingredients of 21st century corporate success? Which companies best exemplify these qualities? How can we learn and profit from their example?
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