9781931498821

Don't Think Of An Elephant!/ How Democrats And Progressives Can Win: Know Your Values And Frame The Debate: The Essential Guide For Progressives (Paperback + DVD edition)

George Lakoff

ISBN 10: 1931498822 / 1-931498-82-2
ISBN 13: 9781931498821
Publisher: Chelsea Green Publishing
Publication Date: 2005
Binding: Softcover
Editorial Reviews for this title:
Synopsis:

Don't Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate.

In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate.

Lakoff's years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests.

Don't Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States.

Read it, take action--and help take America back.

How Democrats and Progressives Can Win (DVD) features a lively interview with George Lakoff, television news clips, and illustrative graphics, this is a must-see media tool for everyone who wants to better understand and communicate the progressive agenda. Includes "How to Debate a Conservative," "Know Your Values," and much more. Each DVD includes a summary card of key points. Produced by Educate the Base, LLC.


Review:
In the first of his three debates with George W. Bush, 2004 presidential candidate John Kerry argued against the war in Iraq not by directly condemning it but by citing the various ways in which airport and commercial shipping security had been jeopardized due to the war's sizable price tag. In so doing, he re-framed the war issue to his advantage while avoiding discussing it in the global terrorism terms favored by President Bush. One possible reason for this tactic could have been that Kerry familiarized himself with the influential linguist George Lakoff, who argues in Don't Think of an Elephant that much of the success the Republican Party can be attributed to a persistent ability to control the language of key issues and thus position themselves in favorable terms to voters. While Democrats may have valid arguments, Lakoff points out they are destined to lose when they and the news media accept such nomenclature as "pro-life," "tax relief," and "family values," since to argue against such inherently positive terminology necessarily casts the arguer in a negative light. Lakoff offers recommendations for how the progressive movement can regain semantic equity by repositioning their arguments, such as countering the conservative call for "Strong Defense" with a call for "A Stronger America" (curiously, one of the key slogans of the Kerry camp). Since the book was published during the height of the presidential campaign, Lakoff was unable to provide an analytical perspective on that race. He does, however, apply the notion of rhetorical framing devices to the 2003 California recall election in an insightful analysis of the Schwarzenegger victory. Don't Think of an Elephant is a bit rambling, overexplaining some concepts while leaving others underexplored, but it provides a compelling linguistic analysis of political campaigning. --John Moe

Review

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Don't Think Of An Elephant!/ How Democrats And Progressives Can Win: Know Your Values And Frame The Debate: The Essential Guide For Progressives (Paperback + DVD edition): Search Results

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Don't Think of an Elephant! and How Democrats and Progressives Can Win (Book and DVD Bundle) [With DVD] (ISBN: 9781931498821)
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Don t Think of an Elephant! How Democrats and Progressives Can Win (Book DVD Bundle) (Mixed media product) (ISBN: 9781931498821)
George Lakoff
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Book Description: Chelsea Green Publishing Co, United States, 2005. Mixed media product. Book Condition: New. 211 x 140 mm. Language: English Brand New Book. Dont Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate.In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate.Lakoffs years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests.Dont Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wings stranglehold on political dialogue in the United States.Read it, take actionand help take America back.DVD OverviewIf you want to understand the November elections and youd like to see a change in the future, then watch this DVD!Featuring a lively interview with George Lakoff, television news clips, and illustrative graphics, this is a must-see media tool for everyone who wants to better understand and communicate the progressive agenda. Includes How to Debate a Conservative, Know Your Values, and much more. Each DVD includes a summary card of key points. Bookseller Inventory # AAC9781931498821

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Don't Think of an Elephant! & How Democrats and Progressives Can Win (Book & DVD Bundle) [With DVD] (ISBN: 9781931498821)
George Lakoff
ISBN 10: 1931498822
ISBN 13: 9781931498821
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Dont Think Of An Elephant How Democrats And Progressives Can Win Know Your Values And Frame The Debate The Essential Guide For Progressives Paperback DVD edition (ISBN: 9781931498821)
George Lakoff
ISBN 10: 1931498822
ISBN 13: 9781931498821
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Book Description: Chelsea Green Publishing. Paperback. Book Condition: New. Paperback. 144 pages. Dimensions: 8.3in. x 5.5in. x 1.0in.Dont Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate. In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate. Lakoffs years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests. Dont Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wings stranglehold on political dialogue in the United States. Read it, take action--and help take America back. How Democrats and Progressives Can Win (DVD) features a lively interview with George Lakoff, television news clips, and illustrative graphics, this is a must-see media tool for everyone who wants to better understand and communicate the progressive agenda. Includes How to Debate a Conservative, Know Your Values, and much more. Each DVD includes a summary card of key points. Produced by Educate the Base, LLC. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN, Momence,IL, Commerce,GA. Paperback. Bookseller Inventory # 9781931498821

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5.
Don t Think of an Elephant! How Democrats and Progressives Can Win (Book DVD Bundle) (Mixed media product) (ISBN: 9781931498821)
George Lakoff
ISBN 10: 1931498822
ISBN 13: 9781931498821
Bookseller: The Book Depository (Gloucester, UK, United Kingdom)
Bookseller Rating: 5-star rating
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Book Description: Chelsea Green Publishing Co, United States, 2005. Mixed media product. Book Condition: New. 211 x 140 mm. Language: English Brand New Book. Dont Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate.In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate.Lakoffs years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests.Dont Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wings stranglehold on political dialogue in the United States.Read it, take actionand help take America back.DVD OverviewIf you want to understand the November elections and youd like to see a change in the future, then watch this DVD!Featuring a lively interview with George Lakoff, television news clips, and illustrative graphics, this is a must-see media tool for everyone who wants to better understand and communicate the progressive agenda. Includes How to Debate a Conservative, Know Your Values, and much more. Each DVD includes a summary card of key points. Bookseller Inventory # AAC9781931498821

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Don't Think Of An Elephant!/ How Democrats And Progressives Can Win: Know Your Values And Frame The Debate: The Essential Guide For Progressives (Paperback + DVD edition) (ISBN: 1931498822 / 1-931498-82-2)
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ISBN 13: 9781931498821
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Don't Think of an Elephant! & How Democrats and Progressives Can Win (Book & DVD Bundle) [With DVD] (Paperback) (ISBN: 1931498822 / 1-931498-82-2)
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Book Description: Paperback. Book Condition: New. 139mm x 25mm x 213mm. Paperback. "Dont Think of an Elephant " is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 144 pages. 0.290. Bookseller Inventory # 9781931498821

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Don't Think Of An Elephant!/ How Democrats And Progressives Can Win: Know Your Values And Frame The Debate: The Essential Guide For Progressives (ISBN: 1931498822 / 1-931498-82-2)
George Lakoff
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