This book helps you get the most out of business correspondence by teaching you to: Choose the best type of correspondence. Use real-time correspondence to manage projects. Write memos that get results. Write business letters for good news or bad news. Write sales letters that convince customers. Write customer-service letters that keep clients coming back. Improve correspondence through the seven traits of writing. The book includes step-by-step guidelines and real-world models for each basic form of correspondence and also for these specialty forms: form sales letter, targeted sales letter, sales letter following a contact, sales letter following a sale, sales letter to an inactive customer, invitation, positive adjustment, positive reply to an inquiry, bid rejection, claim denial, unsolicited sales proposal, solicited bid.
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Dr. Verne Meyer is a contributing editor for UpWrite Press and Write Source/Houghton Mifflin. He has taught on the college level for 15 years and has worked in the publishing business for 19 years. In addition, he has led numerous workshops on writing and has coauthored more than a dozen books, including the following: Writers Inc: School to Work, Write Source/Houghton Mifflin, 1996 The College Writer, Houghton Mifflin, 2004 Write for Business, UpWrite Press, 2005 The Business Writer, Houghton Mifflin, 2006 Writing Effective E-Mail, UpWrite Press, 2006 The College Writer s Handbook, Houghton Mifflin, 2007 Write for College, Houghton Mifflin, 2007 Business and Sales Correspondence, UpWrite Press, 2008
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Book Description UpWrite Press, 2007. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX1932436243