9783540778288
Neuromarketing
Leon Zurawicki; Gerhard Roth; Ursula Dicke
ISBN 13: 9783540778288
Publisher: Springer Verlag
Publication Date: 2009
Binding: Hardcover
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Neuromarketing (ISBN: 9783540778288) Zurawicki, Leon;Roth, Gerhard;Dicke, Ursula Quantity Available: 20
Book Description: Springer-Verlag Berlin and Heidelberg GmbH & Co. K, Berlin, 2008. Book Condition: New. Bookseller Inventory # 6975595 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Neuromarketing (ISBN: 9783540778288) Zurawicki, Leon;Roth, Gerhard;Dicke, Ursula Quantity Available: 1
Book Description: Springer-Verlag GmbH, 2010. Hardback. Book Condition: New. New book from multilingual publisher. Shipped from UK. Bookseller Inventory # DB-9783540778288 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Neuromarketing: Exploring the Brain of the Consumer (ISBN: 9783540778288) Zurawicki, Leon;Roth, Gerhard;Dicke, Ursula Quantity Available: 3
Book Description: SPRINGER PG, 2010. Hardback. Book Condition: New. New book. Shipped from US. Bookseller Inventory # IB-9783540778288 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Neuromarketing (ISBN: 3540778284 / 3-540-77828-4) Zurawicki, Leon;Roth, Gerhard;Dicke, Ursula Quantity Available: 10
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Neuromarketing: Exploring the Brain of the Consumer (ISBN: 9783540778288) Zurawicki, Leon;Roth, Gerhard;Dicke, Ursula Quantity Available: 3
Book Description: SPRINGER PG, 2010. Hardback. Book Condition: New. New book. Shipped from US. Bookseller Inventory # IB-9783540778288 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Neuromarketing (ISBN: 9783540778288) Zurawicki, Leon;Roth, Gerhard;Dicke, Ursula Quantity Available: 2
Book Description: Berlin Springer, 2010. Gebunden. Book Condition: Neu. 235 mm x 155 mm. - Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that consumers utilize mental accounting processes different from those assumed in marketers' logical inferences when it comes to time, problems with rating and choosing, and in post-purchase evaluation. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception. Strengthening the control over their own desires and the ability to navigate the maze of data are crucial skills consumers can gain to benefit themselves, marketers and the public. Understanding the mind of the consumer is the hardest task faced by business researchers. This book presents the first analytical perspective on the brain - and biometric studies which open a new frontier in market research.< 250 pp. Englisch. Bookseller Inventory # 9783540778288 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Neuromarketing (ISBN: 9783540778288) Zurawicki, Leon;Roth, Gerhard;Dicke, Ursula Quantity Available: 2
Book Description: Springer-Verlag Gmbh Sep 2010, 2010. Buch. Book Condition: Neu. 246x164x22 mm. - Learn about the new characteristics of modern consumer and new methods of market research Better understand inconsistencies in buyer behavior and their neural underpinnings Learn how the new findings are applied by marketers Develop an in-depth idea of self-control and how to apply it in consumer setting In sum, the book offers insight into the future 273 pp. Englisch. Bookseller Inventory # 9783540778288 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Zurawicki Neuromarketing (ISBN: 9783540778288) Zurawicki, Leon;Roth, Gerhard;Dicke, Ursula Quantity Available: 3
Book Description: Springer Verlag GmbH, 2010. Book Condition: New. Inklusive Rechnung mit ausgewiesener Mwst. Bookseller Inventory # R9783540778288 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Neuromarketing (ISBN: 9783540778288) Zurawicki, Leon;Roth, Gerhard;Dicke, Ursula Quantity Available: 2
Book Description: Berlin Springer, 2010. Gebunden. Book Condition: Neu. 23,5 cm. - 250 pp. Englisch. Bookseller Inventory # 9783540778288 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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| 10. |
Neuromarketing: Exploring the Brain of the Consumer (ISBN: 3540778284 / 3-540-77828-4) Zurawicki, Leon;Roth, Gerhard;Dicke, Ursula Quantity Available: 1
Book Description: Springer 2010-09-08, 2010. Hardcover. Book Condition: New. 1st Edition. 3540778284. Bookseller Inventory # 658030 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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