Consumer Behavior of Male and Female Fans towards Women's Football: Are there marketing opportunities? - Softcover
The reputation of women's football is changing. In England the sport is now officially the most popular amongst the female population and we have seen significant improvements to the women's game after decades of stagnation and inadequate conditions for growth. This investigation in to the potential marketing opportunities for women's football in England aims to give the reader an insight in to the factors preventing the sport becoming a viable business enterprise as well as revealing possible avenues to exploit and suggestions on how to gain much needed market share in a male dominated industry. The study uses established marketing concepts, and discussions on sociological issues, in order to rationalise how consumers of football behave. Research is then presented which tests the informed assumptions made by the author, with the overall objective of attempting to distinguish the differences in consumer behaviour of male and female football fans towards the Women's game. Recommended for enthusiasts of Football and anyone with an interest in Sports Marketing
"synopsis" may belong to another edition of this title.
About the Author:
Alan Stride studied Sports and Leisure Management at the University of Plymouth and University College Marjon. A keen Football enthusiast, and with a particular interest in Marketing, he decided to base his final year dissertation on the potential Marketing opportunities for Women's Football in England.
"About this title" may belong to another edition of this title.
- PublisherLAP LAMBERT Academic Publishing
- Publication date2011
- ISBN 10 3844319115
- ISBN 13 9783844319118
- BindingPaperback
- Number of pages72
Buy New
Learn more about this copy
US$ 64.34
Shipping:
US$ 3.99
Within U.S.A.
Top Search Results from the AbeBooks Marketplace
Stock Image
Consumer Behavior of Male and Female Fans towards Women's Football: Are there marketing opportunities?
Published by
LAP LAMBERT Academic Publishing
(2011)
ISBN 10: 3844319115
ISBN 13: 9783844319118
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Seller Inventory # ABLING22Oct2817100615024
Buy New
US$ 64.34
Convert currency
Stock Image
Consumer Behavior of Male and Female Fans towards Women's Football
Published by
LAP Lambert Academic Publishing
(2011)
ISBN 10: 3844319115
ISBN 13: 9783844319118
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9783844319118_lsuk
Buy New
US$ 56.48
Convert currency
Stock Image
Consumer Behavior of Male and Female Fans towards Women's Football
Published by
LAP Lambert Academic Publishing 2011-03
(2011)
ISBN 10: 3844319115
ISBN 13: 9783844319118
New
PF
Quantity: 10
Seller:
Rating
Book Description PF. Condition: New. Seller Inventory # 6666-IUK-9783844319118
Buy New
US$ 52.08
Convert currency
Seller Image
Consumer Behavior of Male and Female Fans towards Women''s Football
Published by
LAP LAMBERT Academic Publishing Mrz 2011
(2011)
ISBN 10: 3844319115
ISBN 13: 9783844319118
New
Taschenbuch
Quantity: 2
Seller:
Rating
Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The reputation of women's football is changing. In England the sport is now officially the most popular amongst the female population and we have seen significant improvements to the women's game after decades of stagnation and inadequate conditions for growth. This investigation in to the potential marketing opportunities for women's football in England aims to give the reader an insight in to the factors preventing the sport becoming a viable business enterprise as well as revealing possible avenues to exploit and suggestions on how to gain much needed market share in a male dominated industry. The study uses established marketing concepts, and discussions on sociological issues, in order to rationalise how consumers of football behave. Research is then presented which tests the informed assumptions made by the author, with the overall objective of attempting to distinguish the differences in consumer behaviour of male and female football fans towards the Women's game. Recommended for enthusiasts of Football and anyone with an interest in Sports Marketing 72 pp. Englisch. Seller Inventory # 9783844319118
Buy New
US$ 54.02
Convert currency
Stock Image
Consumer Behavior of Male and Female Fans towards Women's Football Are there marketing opportunities
Published by
LAP LAMBERT Academic Publishing
(2011)
ISBN 10: 3844319115
ISBN 13: 9783844319118
New
PAP
Quantity: > 20
Seller:
Rating
Book Description PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9783844319118
Buy New
US$ 78.74
Convert currency
Seller Image
Consumer Behavior of Male and Female Fans towards Women''s Football : Are there marketing opportunities?
Published by
LAP LAMBERT Academic Publishing
(2011)
ISBN 10: 3844319115
ISBN 13: 9783844319118
New
Taschenbuch
Quantity: 1
Seller:
Rating
Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The reputation of women's football is changing. In England the sport is now officially the most popular amongst the female population and we have seen significant improvements to the women's game after decades of stagnation and inadequate conditions for growth. This investigation in to the potential marketing opportunities for women's football in England aims to give the reader an insight in to the factors preventing the sport becoming a viable business enterprise as well as revealing possible avenues to exploit and suggestions on how to gain much needed market share in a male dominated industry. The study uses established marketing concepts, and discussions on sociological issues, in order to rationalise how consumers of football behave. Research is then presented which tests the informed assumptions made by the author, with the overall objective of attempting to distinguish the differences in consumer behaviour of male and female football fans towards the Women's game. Recommended for enthusiasts of Football and anyone with an interest in Sports Marketing. Seller Inventory # 9783844319118
Buy New
US$ 54.02
Convert currency
Stock Image
Consumer Behavior of Male and Female Fans towards Women's Football Are there marketing opportunities
Published by
LAP LAMBERT Academic Publishing
(2011)
ISBN 10: 3844319115
ISBN 13: 9783844319118
New
PAP
Quantity: > 20
Seller:
Rating
Book Description PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9783844319118
Buy New
US$ 58.22
Convert currency
Seller Image
Consumer Behavior of Male and Female Fans towards Women s Football
Published by
LAP LAMBERT Academic Publishing
(2011)
ISBN 10: 3844319115
ISBN 13: 9783844319118
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Stride AlanAlan Stride studied Sports and Leisure Management at the University of Plymouth and University College Marjon. A keen Football enthusiast, and with a particular interest in Marketing, he decided to base his final year diss. Seller Inventory # 5472360
Buy New
US$ 45.25
Convert currency