Communicating CSR in the high street fashion industry: A discussion of CSR communication using Bestseller and H&M as examples - Softcover
As stakeholders and governments pay more attention to the poor working conditions in many developing countries, companies put more emphasis on the need to conduct responsible production as well as their responsibility toward the societies in which they operate. Several scandals within the clothing industry together with outsourcing of production can be seen as contributing factors to the increasing focus on corporate social responsibility. In addition, CSR has gained grounds at both national and international level as governments and large organizations have come up with guidelines to which companies should adhere in order to show that they are responsible corporate citizens. CSR is thus being increasingly implemented into companies’ business strategies, and companies are being scrutinized now more than ever. With this book we wish to discuss the use of CSR communication strategies in corporate communication within the high street fashion clothing industry in order to determine if they use and live up to the national and international standards for reporting on CSR. The book will be based on an analysis and evaluation of the H&M and Bestseller websites.
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About the Author:
Lykke Borreskov Juulsen, MA: Studied International Business Communication in English at Aarhus School of Business, Denmark.Helle Knudsen, MA: Studied International Business Communication in English at Aarhus School of Business, Denmark.
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- PublisherLAP LAMBERT Academic Publishing
- Publication date2011
- ISBN 10 384540857X
- ISBN 13 9783845408576
- BindingPaperback
- Number of pages180
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Communicating CSR in the high street fashion industry: A discussion of CSR communication using Bestseller and H&M as examples
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -As stakeholders and governments pay more attention to the poor working conditions in many developing countries, companies put more emphasis on the need to conduct responsible production as well as their responsibility toward the societies in which they operate. Several scandals within the clothing industry together with outsourcing of production can be seen as contributing factors to the increasing focus on corporate social responsibility. In addition, CSR has gained grounds at both national and international level as governments and large organizations have come up with guidelines to which companies should adhere in order to show that they are responsible corporate citizens. CSR is thus being increasingly implemented into companies business strategies, and companies are being scrutinized now more than ever. With this book we wish to discuss the use of CSR communication strategies in corporate communication within the high street fashion clothing industry in order to determine if they use and live up to the national and international standards for reporting on CSR. The book will be based on an analysis and evaluation of the H&M and Bestseller websites. 180 pp. Englisch. Seller Inventory # 9783845408576
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Communicating CSR in the high street fashion industry A discussion of CSR communication using Bestseller and HM as examples
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Communicating CSR in the high street fashion industry : A discussion of CSR communication using Bestseller and H&M as examples
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - As stakeholders and governments pay more attention to the poor working conditions in many developing countries, companies put more emphasis on the need to conduct responsible production as well as their responsibility toward the societies in which they operate. Several scandals within the clothing industry together with outsourcing of production can be seen as contributing factors to the increasing focus on corporate social responsibility. In addition, CSR has gained grounds at both national and international level as governments and large organizations have come up with guidelines to which companies should adhere in order to show that they are responsible corporate citizens. CSR is thus being increasingly implemented into companies business strategies, and companies are being scrutinized now more than ever. With this book we wish to discuss the use of CSR communication strategies in corporate communication within the high street fashion clothing industry in order to determine if they use and live up to the national and international standards for reporting on CSR. The book will be based on an analysis and evaluation of the H&M and Bestseller websites. Seller Inventory # 9783845408576
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Communicating CSR in the high street fashion industry A discussion of CSR communication using Bestseller and HM as examples
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Communicating CSR in the high street fashion industry
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Knudsen HelleLykke Borreskov Juulsen, MA: Studied International Business Communication in English at Aarhus School of Business, Denmark.Helle Knudsen, MA: Studied International Business Communication in English at Aarhus School of Bu. Seller Inventory # 5480928
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