Retailing in India: Cases of Private Label Preferences In Apparel Retail - Softcover

Chodimella, Venkata Krishna; Dash, Manjusmita

9783846594742: Retailing in India: Cases of Private Label Preferences In Apparel Retail
Softcover
ISBN 10: 3846594741 ISBN 13: 9783846594742
Publisher: LAP LAMBERT Academic Publishing, 2012
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Indian Retail Sector is booming right now and it has a great future. 'Food & Groceries' is the largest important category in Indian Retail then followed by 'Apparel Retail' and others. The present book showcases the importance of Private Label Brands in Indian Retail especially Apparel Retail. The present book focuses on the consumer preferences towards Private Labels in Apparel Retail. Why consumers prefer private label apparel brands?, whether they want cheaper price than the branded apparel, or are they looking for quality, or are they looking at the design of the private label apparel, or are they looking for fashionable apparel, or are they looking for deeper or wider assortments in the store, or anything else. The entire book describes all the above mentioned issues in detail.

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About the Author:
Dr.C.V.Krishna is presently working as an Associate Professor for SIMACS, Hyderabad. He has more than 10 years of teaching experience to MBA students. He holds a PhD in Management from Utkal University.His areas of expertise are Marketing,Retailing,Consumer Behavior,Advertising & Marketing Research.His works are published in many Journals of repute

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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Indian Retail Sector is booming right now and it has a great future. 'Food & Groceries' is the largest important category in Indian Retail then followed by 'Apparel Retail' and others. The present book showcases the importance of Private Label Brands in Indian Retail especially Apparel Retail. The present book focuses on the consumer preferences towards Private Labels in Apparel Retail. Why consumers prefer private label apparel brands , whether they want cheaper price than the branded apparel, or are they looking for quality, or are they looking at the design of the private label apparel, or are they looking for fashionable apparel, or are they looking for deeper or wider assortments in the store, or anything else. The entire book describes all the above mentioned issues in detail. 92 pp. Englisch. Seller Inventory # 9783846594742

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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Indian Retail Sector is booming right now and it has a great future. 'Food & Groceries' is the largest important category in Indian Retail then followed by 'Apparel Retail' and others. The present book showcases the importance of Private Label Brands in Indian Retail especially Apparel Retail. The present book focuses on the consumer preferences towards Private Labels in Apparel Retail. Why consumers prefer private label apparel brands , whether they want cheaper price than the branded apparel, or are they looking for quality, or are they looking at the design of the private label apparel, or are they looking for fashionable apparel, or are they looking for deeper or wider assortments in the store, or anything else. The entire book describes all the above mentioned issues in detail. Seller Inventory # 9783846594742

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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Chodimella Venkata KrishnaDr.C.V.Krishna is presently working as an Associate Professor for SIMACS, Hyderabad. He has more than 10 years of teaching experience to MBA students. He holds a PhD in Management from Utkal University.His a. Seller Inventory # 5502006

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