Trends In Marketing Communications: The Shift From Traditional Advertising To Innovative Methods - Softcover
The Internet has changed peoples’ ways of communication significantly. The mass migration of the population online is in particular noticeable during the past decade, when social networking websites became popular. In 2011 Facebook alone had a number of active users equal to more than seven per cent of the world’s total population. For comparison, no television network has had at least one tenth of that amount of viewers in the history of media. This trend could not have gone unnoticed for advertisers. Many companies followed the trend. As a result, there is hardly any company absent in the World Web today. We can see an obvious new pattern in marketing. But is it really a shift towards new media or are they only additional communication channels? Looking at traditional media, such as newspapers and TV, one can see that they are still as saturated with advertising as they were ten years ago (though newspaper advertising revenue has largely decreased). The author of this work has looked into the new trends in marketing communications to find out whether a significant shift has occurred in and whether the new communication methods are effective.
"synopsis" may belong to another edition of this title.
About the Author:
Rukhshona Nazhmidinova received Master’s degree in in Marketing from the Universitą della Svizzera italiana, 2011, in addition to her previous Master's degree in Media Management and Public Relations in 2006. Currently, along with pursuing her Doctoral degree, she is working at the European Journalism Observatory .
"About this title" may belong to another edition of this title.
- PublisherLAP LAMBERT Academic Publishing
- Publication date2012
- ISBN 10 384843606X
- ISBN 13 9783848436064
- BindingPaperback
- Number of pages104
Buy New
Learn more about this copy
US$ 71.94
Shipping:
US$ 3.99
Within U.S.A.
Top Search Results from the AbeBooks Marketplace
Stock Image
Trends In Marketing Communications: The Shift From Traditional Advertising To Innovative Methods
Published by
LAP LAMBERT Academic Publishing
(2012)
ISBN 10: 384843606X
ISBN 13: 9783848436064
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Seller Inventory # ABLING22Oct2817100630004
Buy New
US$ 71.94
Convert currency
Stock Image
Trends In Marketing Communications The Shift From Traditional Advertising To Innovative Methods
Published by
LAP LAMBERT Academic Publishing
(2012)
ISBN 10: 384843606X
ISBN 13: 9783848436064
New
PAP
Quantity: > 20
Seller:
Rating
Book Description PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9783848436064
Buy New
US$ 75.94
Convert currency
Seller Image
Trends In Marketing Communications
Published by
LAP Lambert Academic Publishing
(2012)
ISBN 10: 384843606X
ISBN 13: 9783848436064
New
Taschenbuch
Quantity: 2
Seller:
Rating
Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The Internet has changed peoples ways of communication significantly. The mass migration of the population online is in particular noticeable during the past decade, when social networking websites became popular. In 2011 Facebook alone had a number of active users equal to more than seven per cent of the world s total population. For comparison, no television network has had at least one tenth of that amount of viewers in the history of media. This trend could not have gone unnoticed for advertisers. Many companies followed the trend. As a result, there is hardly any company absent in the World Web today. We can see an obvious new pattern in marketing. But is it really a shift towards new media or are they only additional communication channels Looking at traditional media, such as newspapers and TV, one can see that they are still as saturated with advertising as they were ten years ago (though newspaper advertising revenue has largely decreased). The author of this work has looked into the new trends in marketing communications to find out whether a significant shift has occurred in and whether the new communication methods are effective. 104 pp. Englisch. Seller Inventory # 9783848436064
Buy New
US$ 53.62
Convert currency
Stock Image
Trends In Marketing Communications The Shift From Traditional Advertising To Innovative Methods
Published by
LAP LAMBERT Academic Publishing
(2012)
ISBN 10: 384843606X
ISBN 13: 9783848436064
New
PAP
Quantity: > 20
Seller:
Rating
Book Description PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9783848436064
Buy New
US$ 58.52
Convert currency
Seller Image
Trends In Marketing Communications : The Shift From Traditional Advertising To Innovative Methods
Published by
LAP Lambert Academic Publishing
(2012)
ISBN 10: 384843606X
ISBN 13: 9783848436064
New
Taschenbuch
Quantity: 2
Seller:
Rating
Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The Internet has changed peoples ways of communication significantly. The mass migration of the population online is in particular noticeable during the past decade, when social networking websites became popular. In 2011 Facebook alone had a number of active users equal to more than seven per cent of the world s total population. For comparison, no television network has had at least one tenth of that amount of viewers in the history of media. This trend could not have gone unnoticed for advertisers. Many companies followed the trend. As a result, there is hardly any company absent in the World Web today. We can see an obvious new pattern in marketing. But is it really a shift towards new media or are they only additional communication channels Looking at traditional media, such as newspapers and TV, one can see that they are still as saturated with advertising as they were ten years ago (though newspaper advertising revenue has largely decreased). The author of this work has looked into the new trends in marketing communications to find out whether a significant shift has occurred in and whether the new communication methods are effective. Seller Inventory # 9783848436064
Buy New
US$ 55.18
Convert currency
Seller Image
Trends In Marketing Communications
Published by
LAP LAMBERT Academic Publishing
(2012)
ISBN 10: 384843606X
ISBN 13: 9783848436064
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Seller Inventory # 5522023
Buy New
US$ 45.60
Convert currency