Inteligencia Ecologica (Spanish Edition) - Softcover

Daniel Goleman

Softcover

ISBN 10: 6074800324 ISBN 13: 9786074800326

Publisher: Ediciones B, 2009

Synopsis

Inteligencia Ecologica es, sin duda, el libro esencial de nuestros tiempos. Del exitoso autor de Inteligencia Emocional nos llega el libro que revela las consecuencias ocultas, pero terriblemente tangibles, de los productos que compramos, ademas nos provee del conocimiento necesario que pueden generar los cambios esenciales y urgentes para salvar la vida en el planeta. Solo por citar algunos ejemplos, comprar shampoo ""herbal"" contiene quimicos que amenazan nuestra salud y contaminan el medio ambiente. Nos sumergimos para conocer los arrecifes de coral, sin percatarnos que el bloqueador solar alimenta al virus que destruye esa milenaria maravilla natural. Usamos ropa ""organica"" sin saber que los tintes usados representan un riesgo de Leucemia para los trabajadores que las producen. Daniel Goleman manifiesta el ""espejismo verde"" de los productos marcados como amigables al ambiente y que tienen un costo oculto. Muchos de nosotros, como consumidores, no sabemos de impactos ocultos en bienes y servicios, victimas de una cerco de desinformacion sobre efectos adversos al ambiente de producir, transportar, empaquetar, distribuir y desechar. Nuestro desconocimiento y falta de indagacion, nos hace complices de empresas y comercios que prefieren evadir su responsabilidad ambiental antes que asumir los costos que esto implica. Asi que transferimos la factura a futuras generaciones. Toma este libro con decision y podras contribuir al cambio de poder entre el comprador y el vendedor, con una nueva generacion de tecnologia que nos informa de los hechos ecologicos de productos en el puntos de venta. Esta ""transparencia radical"" nos permitira tomar decisiones de compra mas inteligentes y criticas, lo que obligara a las empresas a cambiar su estrategia de negocios, abriendo una nueva era de ventajas competitivas. / The bestselling author of Emotional Intelligence and Primal Leadership now brings us Ecological Intelligencerevealing the hidden environmental consequences of what we make and buy, and how with that knowledge we can drive the essential changes we all must make to save our planet and ourselves. We buy herbal shampoos that contain industrial chemicals that can threaten our health or contaminate the environment. We dive down to see coral reefs, not realizing that an ingredient in our sunscreen feeds a virus that kills the reef. We wear organic cotton t-shirts, but dont know that its dyes may put factory workers at risk for leukemia. In Ecological Intelligence, Daniel Goleman reveals why so many of the products that are labeled green are a mirage, and illuminates our wild inconsistencies in response to the ecological crisis. Drawing on cutting-edge research, Goleman explains why we as shoppers are in the dark over the hidden impacts of the goods and services we make and consume, victims of a blackout of information about the detrimental effects of producing, shipping, packaging, distributing, and discarding the goods we buy. But the balance of power is about to shift from seller to buyer, as a new generation of technologies informs us of the ecological facts about products at the point of purchase. This radical transparency will enable consumers to make smarter purchasing decisions, and will drive companies to rethink and reform their businesses, ushering in, Goleman claims, a new age of competitive advantage.

About this title

From the Back Cover:

The bestselling author of Emotional Intelligence and Primal Leadership now brings us Ecological Intelligence—revealing the hidden environmental consequences of what we make and buy, and how with that knowledge we can drive the essential changes we all must make to save our planet and ourselves. We buy "herbal" shampoos that contain industrial chemicals that can threaten our health or contaminate the environment. We dive down to see coral reefs, not realizing that an ingredient in our sunscreen feeds a virus that kills the reef. We wear organic cotton t-shirts, but don’t know that its dyes may put factory workers at risk for leukemia. In Ecological Intelligence, Daniel Goleman reveals why so many of the products that are labeled green are a "mirage," and illuminates our wild inconsistencies in response to the ecological crisis. Drawing on cutting-edge research, Goleman explains why we as shoppers are in the dark over the hidden impacts of the goods and services we make and consume, victims of a blackout of information about the detrimental effects of producing, shipping, packaging, distributing, and discarding the goods we buy. But the balance of power is about to shift from seller to buyer, as a new generation of technologies informs us of the ecological facts about products at the point of purchase. This "radical transparency" will enable consumers to make smarter purchasing decisions, and will drive companies to rethink and reform their businesses, ushering in, Goleman claims, a new age of competitive advantage.

About the Author:

Daniel Goleman es jefe del Servicio de Inteligencia Emocional en Sudbury, Massachusetts. Ha dirigido la seccion de The New York Times dedicada a temas de comportamiento y neurociencia y ha dictado clases en la Universidad de Harvard (donde obtuvo su doctorado en psicologia). Es autor de varios libros, entre ellos La Inteligencia Emocional y La Inteligencia Emocional en la Empresa, publicados tambien por esta editorial. ""Inteligencia Ecologica revela el complicado proceso de crear nuestro mundo material. Escrito por el conocedor maestro de como convertirse en un ser humano verdaderamente inteligente, Goleman revela la compleja red de impactos en nuestro medio ambiente de los productos de consumo y como se necesita una nueva inteligencia que altere radicalmente el comportamiento de consumo de destructivo a constructivo.

About this edition

• Publisher: Ediciones B
• Publication date: 2009
• ISBN 10: 6074800324
• ISBN 13: 9786074800326
• Binding: Paperback
• Number of pages: 296