Written by Wang Yi and Lan Yao, this book neither simply tells people how to make Wechat marketing, nor only introduces the public account marketing of Wechat. It is rather a book demonstrating how a large number of enterprise entrepreneurs of Wechat can make good Wechat marketing as well as Wechat public account marketing so as to create larger economic values (make more money). This book is written by two senior Wechat marketers and operation participants with abundant practical experiences in this field. In this book, they discuss systematically the seven commercial values and six commercial moods of Wechat, excavate in depth the potential commercial opportunities of the nine functions of Wechat (such as look for people around, drift bottles as well as shark it off, etc., comprehensively summarize the entrepreneurial opportunities and directions of Wechat, sum up the eight groups of people who are suitable to become Wechat entrepreneurs, explain in detail the eight methods to make money with Wechat as well as six misunderstandings of Wechat pioneering work, profoundly interpret the Wechat marketing and operating method of traditional industries such as hotel, real estate, automobile, catering, airline, tourism, publication as well as cosmetic, Internet enterprises and mobile Internet enterprises such as portal website, video, music, e-commerce (including Taobao sellers). It should be emphasized that the biggest feature of this book is that it is easy to understand, because it not only includes macroscopic analysis and systematical methodology, but also provides solutions that are extremely operable. Through the omnidirectional analysis of the whole processes of nearly one hundred successful cases, this book not only presents the steps and methods of Wechat marketing and operating that all enterprises and entrepreneurs adopt, but also summarizes their train of thought, strategies as well as tactics.
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