Srinivasan International Marketing ISBN 13: 9788120335981

International Marketing - Softcover

Srinivasan

9788120335981: International Marketing
Softcover
ISBN 10: 8120335988 ISBN 13: 9788120335981
Publisher: Prentice Hall of India, 2008
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Retaining all the strengths of the previous editions, the new edition includes two new chapters on International Business Risks and International Marketing Strategies to meet the curriculum requirements. Besides, all the case studies have been updated to reflect the changing scenario of international marketing. Primarily intended for postgraduate students of management, the book would also greatly benefit managers attending various management programmes.

"synopsis" may belong to another edition of this title.

  • PublisherPrentice Hall of India
  • Publication date2008
  • ISBN 10 8120335988
  • ISBN 13 9788120335981
  • BindingPaperback

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