Frank Unedited - The Best of Frank Simoes [Hardcover] [Jan 01, 2003] Frank Simoes - Hardcover

Simoes, Frank

Hardcover

ISBN 10: 8174363033 ISBN 13: 9788174363039

Publisher: Roli Books Pvt Ltd, 2003

Pages: 368

About the Book
When Frank Simoes, in his own words, 'gatecrashed the advertising party' in the Sixties, his bosses at S.H. Benson, precursor of Ogilvy Benson & Mather, knew they had found a young man of talent. A decade later, Simoes set up his own agency and went on to create campaigns like Vimal and Raymonds, which have probably set a record of sorts by being III existence till today.
Twenty years after the birth of Frank Simoes Advertising, heedless to the calls of family and friends to 'lie down until the feeling goes away', he abandoned the advertising profession for a full-time career as a writer. In this book, we bring together the best of Frank Simoes: as ad man, as inveterate traveller and biographer of the two places he loved most, Mumbai and -Goa, as a great gourmand and-connoisseur of good feni and Scotch, and as an irreverent, witty and often scathing chronicler of our times
This is a book you can visit at different times, in different seasons, and come away each time enriched.
About the Author
Frank Simoes was born in Mumbai on 7th March, at 7 a.m., on the seventh day of the week, i~ 1937. At the age of eighteen, he decamped from hearth and home for a 'working passage' on a cargo ship, a polite euphemism for six months' hard labour. Having splurged his wages on Bacchanalian revelry at various ports of call, he signed off in Genoa with two pounds fifty pence and all his worldly belongings in a backpack.
His experience in Europe over the next year: reluctant sailor, dharma bum, journeyman, writer, employee in pursuits as eclectic as dishwasher, porter, erratic typist and general dogs body, provided a winning curriculum vitae for a career in advertising and a second career as a writer.
He was elected to the Hall of Fame of both the Communication
Arts Guild and the Advertising Club, authored over 300 articles and

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