Inteligencia ecologica (Ensayo) (Spanish Edition)

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9788472457010: Inteligencia ecologica (Ensayo) (Spanish Edition)

Arguing that consumers and manufacturers share the responsibility for a cleaner and healthier environment, this eloquent and timely discussion urges the former to balance the market toward designs, ingredients, and technologies that reflect their ecological sensibilities, while exhorting the latter to modify their industrial processes on the basis of their environmental impacts. Such steps would foment a radical transparency where products are concerned and make all of the parties in the global marketplace active players in determining the course of the planet and societal well-being.

 

Manteniendo que los consumidores y los fabricantes comparten la responsabilidad para un medioambiente más limpio y sano, esta discusión elocuente y de gran actualidad urge a los primeros a balancear el mercado hacia diseños, ingredientes y tecnologías que reflejan sus sensibilidades ecológicas, mientras que exhorta a los últimos a modificar sus procesos industriales tomando en cuenta sus consecuencias ambientales. Tales pasos fomentarían una transparencia radical de productos y convertirían a todos los grupos en el mercado global jugadores activos en determinar el curso del planeta y el bienestar social.

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About the Author:

Daniel Goleman is an internationally known psychologist and the author of several books, including Emotional Intelligence, which has been translated into more than 30 languages, and Social Intelligence: The New Science of Human Relationships. He lives in Hartford, Connecticut.

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Book Description Editorial Kairós, Spain, 2010. Paperback. Book Condition: New. Translation. 198 x 130 mm. Language: Spanish Brand New Book. Arguing that consumers and manufacturers share the responsibility for a cleaner and healthier environment, this eloquent and timely discussion urges the former to balance the market toward designs, ingredients, and technologies that reflect their ecological sensibilities, while exhorting the latter to modify their industrial processes on the basis of their environmental impacts. Such steps would foment a radical transparency where products are concerned and make all of the parties in the global marketplace active players in determining the course of the planet and societal well-being. Manteniendo que los consumidores y los fabricantes comparten la responsabilidad para un medioambiente mas limpio y sano, esta discusion elocuente y de gran actualidad urge a los primeros a balancear el mercado hacia disenos, ingredientes y tecnologias que reflejan sus sensibilidades ecologicas, mientras que exhorta a los ultimos a modificar sus procesos industriales tomando en cuenta sus consecuencias ambientales. Tales pasos fomentarian una transparencia radical de productos y convertirian a todos los grupos en el mercado global jugadores activos en determinar el curso del planeta y el bienestar social. Bookseller Inventory # MAC9788472457010

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Book Description KAIROS, 2009. Book Condition: Nuevo. El mundo de abundancia material en el que vivimos tiene un precio oculto que no está reflejado en las etiquetas. Este libro da cuenta del viaje personal del autor en este dominio, partiendo de sus conversaciones con los ecólogos industriales sobre la extraordinaria complejidad inherente a la fabricación del más sencillo de los productos, y sus consecuencias sobre la salud y la sociedad. Como antídoto, Goleman propone alentar la inteligencia ecológica. Con ese objetivo, presenta pruebas de las ventajas competitivas que las mejoras ecológicas suponen para las empresas. Bookseller Inventory # 2490010006

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