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9788496627246

AL FRENTE DEL CAMBIO (Spanish Edition)

John P. Kotter Author

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Las estrategias de cambio son un requisito indispensable para competir en el siglo XXI. Sin embargo, las fórmulas no bastan por sí solas si descuidamos el papel determinante de un liderazgo eficaz para coordinarlas. La prueba está en el elevado índice de fracasos que se asocia a las transformaciones dentro del ámbito de la empresa. John P. Kotter, con su bagaje de veinticinco años de experiencia, nos muestra los errores básicos que surgen en todo proceso de cambio y qué podemos hacer para corregirlos. Al frente del cambio ofrece un modelo de ocho pasos que puede aplicarse en cualquier iniciativa comercial. Éste método, pormenorizado y con numerosos ejemplos prácticos, nos ayuda a evitar la inercia empresarial y a integrar de forma correcta las innovaciones en la estructura de nuestra compañía. Un libro que demuestra la importancia de no bajar jamás la guardia: la necesidad de una nueva reestructuración es siempre impredecible. / Harvard professor Kotter breaks from the mold of M.B.A. jargon-filled texts to produce a truly accessible, clear and visionary guide to the business world's buzzword for the late '90s change. Kotter emphasizes a comprehensive eight-step framework that can be followed by executives at all levels. Kotter advises those who would implement change to foster a sense of urgency within the organization. ""A higher rate of urgency does not imply everpresent panic, anxiety, or fear. It means a state in which complacency is virtually absent"".

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John P. Kotter Author
Published by Urano Publishers, Spain (2007)
ISBN 10: 8496627241 ISBN 13: 9788496627246
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Book Description Urano Publishers, Spain, 2007. Paperback. Book Condition: New. Translation. 212 x 134 mm. Language: Spanish Brand New Book. Emphasizes a comprehensive eight-step framework that can be followed by executives at all levels, advising those who would implement change to foster a sense of urgency within the organization. Bookseller Inventory # PEA9788496627246

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Book Description Urano, 2007. PAPERBACK. Book Condition: New. 8496627241. Bookseller Inventory # URANO9788496627246

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Book Description Urano, 2007. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Bookseller Inventory # ABE_book_new_8496627241

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Book Description Ediciones Empresa Activa, 2007. soft. Book Condition: New. Las estrategias de cambio son un requisito indispensable para competir en el siglo XXI. Sin embargo, las fórmulas no bastan por sí solas si descuidamos el papel determinante de un liderazgo eficaz para coordinarlas. La prueba está en el elevado índice de fracasos que se asocia a las transformaciones dentro del ámbito de la empresa. John P. Kotter, con su bagaje de veinticinco años de experiencia, nos muestra los errores básicos que surgen en todo proceso de cambio y qué podemos hacer para corregirlos. Al frente del cambio ofrece un modelo de ocho pasos que puede aplicarse en cualquier iniciativa comercial. Éste método, pormenorizado y con numerosos ejemplos prácticos, nos ayuda a evitar la inercia empresarial y a integrar de forma correcta las innovaciones en la estructura de nuestra compañía. Un libro que demuestra la importancia de no bajar jamás la guardia: la necesidad de una nueva reestructuración es siempre impredecible. John P. Kotter es profesor en la Harvard Business School y ha impartido cursos a directivos de primera línea en todo el mundo. Sus artículos en Harvard Business review han gozado de gran repercusión y es autor de siete bestsellers. Bookseller Inventory # 676061

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Book Description Empresa Activa. Sin definir. Book Condition: Nuevo. Bookseller Inventory # EMP085DSB

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Book Description Empresa Activa, 2007. Paperback. Book Condition: Brand New. translation edition. 253 pages. Spanish language. 8.00x5.25x0.50 inches. In Stock. Bookseller Inventory # 8496627241

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Book Description Urano. Paperback. Book Condition: New. Bookseller Inventory # P118496627241

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