
9789283110705
From Advertising to Communication Research: How Research Can Help Companies and Other Organisations to Communicate Effectively Both Internally and to the Outside World 2nd AMA/ESOMAR Conference, Paris (France), 29th March-1st April 1981
American Marketing Association; Esomar
ISBN 13: 9789283110705
Publisher: Esomar
Publication Date: 1981
Binding: Softcover
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