9789283110705

From Advertising to Communication Research: How Research Can Help Companies and Other Organisations to Communicate Effectively Both Internally and to the Outside World 2nd AMA/ESOMAR Conference, Paris (France), 29th March-1st April 1981

American Marketing Association; Esomar

ISBN 10: 9283110706
ISBN 13: 9789283110705
Publisher: Esomar
Publication Date: 1981
Binding: Softcover