9789706860453
Administracion de mercadotecnia/ Marketing Administration
Michael R. Czinkota; Masaaki Kotabe
ISBN 13: 9789706860453
Publisher: Cengage Learning Latin America
Publication Date: 2001
Binding: Softcover
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Marketing Estrategico: Administracion De Mercadotecnia (ISBN: 9789706860453) Czinkota, Michael R.;Kotabe, Masaaki Quantity Available: 5
Book Description: Cengage Learning Editores. Paperback. Book Condition: new. BRAND NEW, Marketing Estrategico: Administracion De Mercadotecnia, Michael R. Czinkota, Masaaki (Mike) Kotabe, Un curso de administracion de mercadotecnia no debe tratarse como una clase para principiantes. Por otro lado, un texto para los mas altos niveles universitarios no deberia ser escrito como una enciclopedia. Con base en estas ideas los autores logran bala. Bookseller Inventory # B9789706860453 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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ADMINISTRACION DE MERCADOTECNI: (ISBN: 9706860452) Czinkota, Michael R.;Kotabe, Masaaki Quantity Available: 1
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Administracion de mercadotecnia/ Marketing Administration (ISBN: 9706860452) Czinkota, Michael R.;Kotabe, Masaaki Quantity Available: > 20
Book Description: Cengage Learning Latin America, 2001. Paperback. Book Condition: Brand New. 600 pages. Spanish language. In Stock. Bookseller Inventory # __9706860452 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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ADMINISTRACION DE MERCADOTECNIA (ISBN: 9706860452) Czinkota, Michael R.;Kotabe, Masaaki Quantity Available: 2
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ADMINISTRACIÓN DE LA MERCADOTECNIA (ISBN: 9789706860453) Czinkota, Michael R.;Kotabe, Masaaki Quantity Available: 1
Book Description: Ediciones Paraninfo 20010101, 2001. Book Condition: New. Un curso de administración de marketing no debe tratarse como una clase para principiantes. Y, por otro lado, un texto para los más altos niveles universitarios no debería ser escrito como una enciclopedia. Basándose en estas ideas se logra un balance de las consideraciones teóricas con las prácticas. Entre los temas de marketing más importantes y contemporáneos que aborda este libro, se incluyen el comercio electrónico y un capítulo, único en su género, sobre la estimación de la demanda en el mercado. Presenta recuadros que muestran cómo actúa el marketing en situaciones reales. La amplia experiencia internacional de los autores está integrada en las secciones sobre las perspectivas de la globalización. Al final del libro hay diez casos reales acerca de megacorporaciones, a fin de que el estudiante los analice y aplique lo aprendido en el curso. Bookseller Inventory # 193635 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Administracion de mercadotecnia/ Marketing Administration (Spanish Edition) (ISBN: 9706860452) Czinkota, Michael R.;Kotabe, Masaaki Quantity Available: 1
Book Description: Thomson International. PAPERBACK. Book Condition: New. 9706860452 CENGAGE LEARNING / THOMSO. Bookseller Inventory # DIC575205 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Administracion de mercadotecnia/ Marketing Administration (Spanish Edition) (ISBN: 9706860452) Czinkota, Michael R.;Kotabe, Masaaki Quantity Available: 3
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Administracion de mercadotecnia/ Marketing Administration (Spanish Edition) (ISBN: 9706860452) Czinkota, Michael R.;Kotabe, Masaaki Quantity Available: 2
Book Description: Thomson International. PAPERBACK. Book Condition: New. 9706860452 33337. Bookseller Inventory # EDLU1014626 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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