9780029001516
Building Strong Brands
David A. Aaker
ISBN 13: 9780029001516
Publisher: Free Pr
Publication Date: 1995
Binding: Hardcover
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As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.
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Building Strong Brands (ISBN: 002900151X / 0-02-900151-X) Aaker, David A. Quantity Available: 10
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Building Strong Brands (ISBN: 002900151X / 0-02-900151-X) Aaker, David A. Quantity Available: 2
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Building Strong Brands (ISBN: 002900151X / 0-02-900151-X) Aaker, David A. Quantity Available: > 20
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Building Strong Brands (ISBN: 002900151X / 0-02-900151-X) Aaker, David A. Quantity Available: 4
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Building Strong Brands (ISBN: 002900151X / 0-02-900151-X) Aaker, David A. Quantity Available: 4
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Building Strong Brands (ISBN: 002900151X / 0-02-900151-X) Aaker, David A. Quantity Available: 2
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Building Strong Brands (ISBN: 002900151X / 0-02-900151-X) Aaker, David A. Quantity Available: 1
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Building Strong Brands (ISBN: 9780029001516) Aaker, David A. Quantity Available: 1
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