9780470130735

Marketing Research 9th Edition with SPSS Software CD-ROM 14. 0 Set

Aaker, David A.

ISBN 10: 0470130733 / 0-470-13073-3
ISBN 13: 9780470130735

Publication Date: 2006

Editorial Reviews:
Synopsis:

Highlighting the relevance of marketing intelligence and the power of the Internet in marketing research applications, this book focuses on recent trends in marketing intelligence and explains how various functions are linked to each other in a way that ensures efficient management of the customer-firm relationship.


 
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