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9780471170693

Marketing Research

David A. Aaker; George S. Day; V. Kumar

ISBN 10: 0471170690 / 0-471-17069-0
ISBN 13: 9780471170693
Publisher: John Wiley & Sons Inc
Publication Date: 1997
Binding: Hardcover

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The book is designed to help both managers and researchers understand and appreciate marketing research, when it can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results. It includes thorough coverage of the most advanced and current marketing research methodologies, pointing out their limitations as well as their potential for enhancing research results.

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Marketing Research: Search Results

Marketing Research (6th ed) (ISBN: 0471170690 / 0-471-17069-0)
Aaker, David A.;Day, George S.;Kumar, V.

ISBN 10: 0471170690
ISBN 13: 9780471170693

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Book Description: Wiley. Hardcover. Book Condition: New. 0471170690 New condition, minor wear. Inside pages in pristine condition. No major marks or damage. Hardcover: 776 pages. John Wiley & Sons; 6th edition (1997). 100% satisfaction guaranteed. Great customer service and a no problem, EZ return policy. Real people, real service, since 1981. The book is designed to help both managers and researchers understand and appreciate marketing research, when it can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results. Bookseller Inventory # SKU1010765

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Marketing Research (ISBN: 0471170690 / 0-471-17069-0)
Aaker, David A.;Day, George S.;Kumar, V.

ISBN 10: 0471170690
ISBN 13: 9780471170693

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Book Description: John Wiley & Sons Inc, 1997. Book Condition: New. Fast Shipping With Online Tracking We Proudly Ship To Military. Bookseller Inventory # DC9/T918/U69/NEW21150

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Marketing Research (ISBN: 9780471170693)
Aaker, David A.;Day, George S.;Kumar, V.

ISBN 10: 0471170690
ISBN 13: 9780471170693

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Book Description: Book Condition: Brand New. Book Condition: Brand New * All orders are processed and shipped from Las Vegas, NV USA *. Bookseller Inventory # 97804711706931.0

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