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9780471309567

Strategic Market Management

David A. Aaker Author

9780471309567: Strategic Market Management

The development, evaluation and implementation of business strategies are the key to successful management. This book presents the methods and structures a manager needs to create and maintain an organizational environment that will promote both efficiency and an entrepreneurial spirit. Readers learn to describe and identify approaches to external analysis, sustainable competitive advantages (SCA), investment decisions and implementation. This edition contains new sections on economic value analysis, TQM, the virtual corporation, competitor image and personality, exchanging assets and skills, the borderless organization, and reengineering. Includes additional material on quality function deployment, brand extension tactics, strategic vision, opportunism and alliances.

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Aaker, David A. Author
Published by Wiley (1994)
ISBN 10: 0471309567 ISBN 13: 9780471309567
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Book Description Wiley, 1994. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Business Strategy: The Concept and Trends in Its Management. Strategic Market Management: An Overview. EXTERNAL ANALYSIS. Customer Analysis. Competitor Analysis. Market Analysis. Environmental Analysis. INTERNAL ANALYSIS. Self-Analysis. Portfolio Analysis. ALTERNATIVE BUSINESS STRATEGIES. Obtaining a Sustainable Competitive Advantage. Differentiation Strategies. Obtaining an SCA-Low Cost, Focus, and the Preemptive Move. Growth Strategies: Penetration, Product-Market Expansion, and Vertical Integration. Diversification. Strategies in Declining and Mature Markets. Global Strategies. IMPLEMENTATION AND THE PLANNING PROCESS. Implementing the Strategy. Formal Planning Systems. Appendix. Index. Bookseller Inventory # ABE_book_new_0471309567

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Book Description Wiley. Paperback. Book Condition: New. Bookseller Inventory # DADAX0471309567

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Book Description Paperback. Book Condition: BRAND NEW. NEW Book in Mint Condition -- Great DEAL !! Fast Shipping -- Friendly Customer Service -- Buy with Confidence!. Bookseller Inventory # RP0471309567BN

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Book Description Wiley. Paperback. Book Condition: New. Bookseller Inventory # P110471309567

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Aaker, David A. Author
Published by John Wiley & Sons Inc (1994)
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Book Description John Wiley & Sons Inc, 1994. Paperback. Book Condition: NEW. NEW. Bookseller Inventory # 0471309567 AC

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