Marketing ManagementKotler, Philip
9780471309567
Strategic Market Management
David A. Aaker
ISBN 10: 0471309567 / 0-471-30956-7
ISBN 13: 9780471309567
Publisher: John Wiley & Sons Inc
Publication Date: 1995
Binding: Softcover
ISBN 13: 9780471309567
Publisher: John Wiley & Sons Inc
Publication Date: 1995
Binding: Softcover
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Synopsis:
The development, evaluation and implementation of business strategies are the key to successful management. This book presents the methods and structures a manager needs to create and maintain an organizational environment that will promote both efficiency and an entrepreneurial spirit. Readers learn to describe and identify approaches to external analysis, sustainable competitive advantages (SCA), investment decisions and implementation. This edition contains new sections on economic value analysis, TQM, the virtual corporation, competitor image and personality, exchanging assets and skills, the borderless organization, and reengineering. Includes additional material on quality function deployment, brand extension tactics, strategic vision, opportunism and alliances.
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