9780471363408
Marketing Research
David A. Aaker; George S. Day; V. Kumar
ISBN 13: 9780471363408
Publisher: John Wiley & Sons Inc
Publication Date: 2000
Binding: Hardcover
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Transform a world of marketing data into strategic advantage In a world exploding with marketing data, there's one text that keeps pace with the latest tools, applications, and developments in marketing research. Now in its Seventh Edition, Aaker, Kumar, and Day's Marketing Research shows future managers and researchers when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results. The authors take readers step by step through the entire marketing research process, describing the most advanced and current methodologies. Reflecting emerging trends and changes in the marketplace, this new edition has been completely revised, updated, and enhanced. New features include:
- Relevant and recent examples and citations
- Expanded coverage of e-commerce and database marketing
- New cases and problems, covering a wide range of products and organizations
- Marketing Research in Business sections in each chapter that focus on the real-world applications of marketing research
- Firm-specific and data-specific URLs connecting to the most recent information
- New coverage of the use of SPSS® in illustrating the data analysis
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Marketing Research, 7th Edition (Marketing Research) (ISBN: 0471363405 / 0-471-36340-5) Aaker, David A.;Day, George S.;Kumar, V. Quantity Available: 1
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Marketing Research, 7th Edition (Marketing Research) (ISBN: 0471363405 / 0-471-36340-5) Aaker, David A.;Day, George S.;Kumar, V. Quantity Available: 10
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Marketing Research, 7th Edition (Marketing Research) (ISBN: 0471363405 / 0-471-36340-5) Aaker, David A.;Day, George S.;Kumar, V. Quantity Available: 10
Book Description: Wiley. Hardcover. Book Condition: New. 0471363405 THIS IS BRAND NEW SOFTCOVER INTERNATIONAL EDITION BOOKS IN PLASTIC RAP.The international edition has different ISBN and Cover design from US edition Some international textbooks may come with different exercises at the end of chapters.We Ships From Multiple Locations like India,Singapore,USA.We do not ship to PO BOX.WE SHIP BOOKS VIA USPS PRORITY,MEDIA MAIL,DHL EXPRESS.TRACKING NUMBER ARE SENT TO YOUR EMAIL ADDRESS FOR THE TRACKING MEANS.WE PROVIDE 100% CUSTOMER SATISFACTION. Bookseller Inventory # SSVB-OOQ-POE-6242 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing Research, 7th Edition (Marketing Research) (ISBN: 0471363405 / 0-471-36340-5) Aaker, David A.;Day, George S.;Kumar, V. Quantity Available: 10
Book Description: Wiley. Hardcover. Book Condition: New. 0471363405 Brand New Softcover/Paperback(Black & White) International Edition Books.Printed in English .The international edition has different ISBN and Cover design from US edition Some international textbooks may come with different exercises at the end of chapters.Thease books are eastern economy edition.We Ships From Multiple Locations like Australia,India,Singapore.We do not ship to PO BOX. Bookseller Inventory # NUT-AUSSTRRTT-13490 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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