Marketing ManagementKotler, Philip
9780471415725
Strategic Market Management
David A. Aaker
ISBN 10: 0471415723 / 0-471-41572-3
ISBN 13: 9780471415725
Publisher: John Wiley & Sons Inc
Publication Date: 2001
Binding: Softcover
ISBN 13: 9780471415725
Publisher: John Wiley & Sons Inc
Publication Date: 2001
Binding: Softcover
Your Satisfaction is Guaranteed:
Editorial Reviews:
Synopsis:
This text describes and illustrates a structured approach to external analysis that business managers should find helpful in generating strategic options. By using a variety of concepts and methods such as strategic questions, portfolio models, and scenario analysis, this text will help managers identify and evaluate numerous strategic investment alternatives. It also discusses how an organization can create dynamic strategies that are responsive to changing conditions.
|
BookHints: Book Lovers Recommend...
Marketing ManagementKotler, Philip 
Why We Buy: The Science of ShoppingUnderhill, Paco 
Positioning: The Battle for Your MindRies, Al;Trout, Jack 
The Laws of Choice: Predicting Customer BehaviorMarder, Eric |
Strategic Market Management: Search Results
| 1. |
Strategic Market Management (ISBN: 0471415723 / 0-471-41572-3) Aaker, David A. Quantity Available: 20
Book Description: Softcover. Book Condition: New. Dust Jacket Condition: New. Shipped promptly and delivered within 3 to 5 working days. For PO, APO, FPO and Puerto Rico addresses delivery done in 8 to 10 working days. Bookseller Inventory # Misc_4695_Mar2_Wiley_20 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
|||
| 2. |
 International Edition
|
Strategic Marketing Management, 6th Edition (Strategic Market Management) (ISBN: 0471415723 / 0-471-41572-3) Aaker, David A. Quantity Available: > 20
Book Description: Wiley. PAPERBACK. Book Condition: New. 0471415723 Brand New Softcover/Paperback(Black & White) International Edition Books.Printed in English .The international edition has different ISBN and Cover design from US edition Some international textbooks may come with different exercises at the end of chapters.Thease books are eastern economy edition.We Ships From Multiple Locations like Australia,India,Singapore.We do not ship to PO BOX. Bookseller Inventory # NUT-AUSSTRRTT-3498 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
Shipping:
US$ 2.00
From Australia to U.S.A. |
|
| 3. |
Strategic Market Management (ISBN: 9780471415725) Aaker, David A. Quantity Available: 1
Book Description: Book Condition: New. Books from across the World in Brand New Condition --------- It can be shipped from U.S, Germany, Canada, India and UK /Overseas centre subject to availability. book. Bookseller Inventory # NTT_BS_AL-155_12 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
Shipping:
US$ 3.99
From Canada to U.S.A. |
||
| 4. |
Strategic Market Management (ISBN: 9780471415725) Aaker, David A. Quantity Available: 1
Book Description: Book Condition: New. Books from across the World in Brand New Condition --------- It can be shipped from U.S, Germany, Canada, India and UK /Overseas centre subject to availability. book. Bookseller Inventory # NTT_BS_AL-171-181_507 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
Shipping:
US$ 3.99
From Canada to U.S.A. |
||
| 5. |
Strategic Marketing Management, 6th Edition (Strategic Market Management) (ISBN: 9780471415725) Aaker, David A. Quantity Available: 2
Book Description: Book Condition: New. ORIGINAL BOOK IN BRAND NEW CONDITION - SHIPPING FAST - It can be shipped from U.S, Canada, Germany & India/Overseas centre subject to availability. book. Bookseller Inventory # NTTAL-155-P-656 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
Shipping:
US$ 3.99
From Canada to U.S.A. |
||
| 6. |
Strategic Marketing Management (ISBN: 0471415723 / 0-471-41572-3) Aaker, David A. Quantity Available: 4
Book Description: John Wiley & Sons. Book Condition: New. pp. 352 6th Edition. Bookseller Inventory # 06494849 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
|||
| 7. |
Strategic Marketing Management (ISBN: 0471415723 / 0-471-41572-3) Aaker, David A. Quantity Available: 4
Book Description: John Wiley & Sons. Book Condition: New. pp. 352. Bookseller Inventory # 7356380 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
Shipping:
US$ 8.54
From United Kingdom to U.S.A. |
||
Portions of this page may be (c) 2006 Muze Inc. Some database content may also be provided by Baker & Taylor Inc. Copyright 1995-2006 Muze Inc. For personal non-commercial use only. All rights reserved. Content for books is owned by Baker & Taylor, Inc. or its licensors and is subject to copyright and all other protections provided by applicable law.
Portions of this page may be Copyright VNU Entertainment Media (UK) Ltd., 2006, Georg Lingenbrink GmbH & Co., Tite Live, S.A or Informazioni Editoriali S.p.A. All rights reserved.
