9780743249386
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
David A. Aaker
ISBN 13: 9780743249386
Publisher: Free Pr
Publication Date: 2004
Binding: Hardcover
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The vice-chairman of Prophet Brand Strategy and author of Brand Leadership demonstrates how companies can manage their brands to develop more successful portfolios, discussing the necessary steps for creating a well-articulated brand structure, energizing brands, leveraging brand assets, and more.
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (ISBN: 0743249380 / 0-7432-4938-0) Aaker, David A. Quantity Available: 1
Book Description: Free Press 3/30/2004, 2004. Hardcover. Book Condition: New. 0743249380. Bookseller Inventory # Z0743249380ZN Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (ISBN: 0743249380 / 0-7432-4938-0) Aaker, David A. Quantity Available: 9
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (ISBN: 0743249380 / 0-7432-4938-0) Aaker, David A. Quantity Available: 1
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity [Hardcover] (ISBN: 0743249380 / 0-7432-4938-0) Aaker, David A. Quantity Available: 1
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (ISBN: 0743249380 / 0-7432-4938-0) Aaker, David A. Quantity Available: 1
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Brand Portfolio Strategy (ISBN: 9780743249386) Aaker, David A. Quantity Available: 1
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (ISBN: 0743249380 / 0-7432-4938-0) Aaker, David A. Quantity Available: 5
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BRAND PORTFOLIO STRATEGY (ISBN: 0743249380 / 0-7432-4938-0) Aaker, David A. Quantity Available: > 20
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage and Clarity (ISBN: 9780743249386) Aaker, David A. Quantity Available: 1
Book Description: Simon Schuster Ltd, United Kingdom, 2004. Other book format. Book Condition: New. 240 x 153 mm. Brand New Book. With the explosion of brands in today's marketplace, a mastery of brand management has become essential to successful business strategy. Faced with an increasingly complex landscape of multiple products, global reach, and dynamic markets, many companies don't know how to make the tough choices necessary to avoid the disorganized proliferation of brands and sub-brands that don't project a clear identity. Now, for the first time, David Aaker defines the structure and scope of the brand portfolio strategy firms must put in place to get the most from their brands. Cited as " the most called-upon expert on branding in the United States" by Advertising Week, Aaker shares tools and concepts for creating a well-articulated brand structure that supports strategy - replaces waste with synergy, confusion with clarity, and missed opportunities with leveraged assets.He shows how to: Keep brands relevant Energize and differentiate brands Grow by leveraging brand assets Participate in value and premium niches Filled with fresh case studies and examples form brand portfolio strategy pioneers - such as Coke, Citibank, Sony, Hewlett-Packard, Visa and Volvo - this book is a crucial addition to the literature. Bookseller Inventory # AA89780743249386 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (ISBN: 9780743249386) Aaker, David A. Quantity Available: 6
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