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Éxito comercial (Book Only)

Doyle, Michael Scott; Fryer, T. Bruce

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ISBN 10: 128573744X / ISBN 13: 9781285737447
Published by Heinle
Used Condition: Fine Soft cover
From BOOKER C (Kalamazoo, MI, U.S.A.)

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About this Item

128573744X PLEASE READ >> NEW softcover marked INSTRUCTOR'S EDITION. Same content as student text. Small crease on bottom front cover. Includes CD's. 6th Edition. DAILY SHIPPING!. Bookseller Inventory # 11316-IEJ1.20

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Bibliographic Details

Title: Éxito comercial (Book Only)

Publisher: Heinle

Binding: PAPERBACK

Book Condition:Fine

Edition: Teacher's Edition

About this title

Synopsis:

Looking for the perfect guide to help you succeed in the Spanish speaking business world? ÉXITO COMERCIAL: PRÁCTICAS ADMINISTRATIVAS Y CONTEXTOS CULTURALES, SEXTA EDICIÓN, will provide you with a solid foundation in business vocabulary, basic business and cultural concepts, and situational practice. By using the text, audio CD, and web-delivered media, you will soon have the skills you need for success!

About the Author:

Dr. Michael Scott Doyle (PhD, University of Virginia) is a Professor of Spanish, Business Spanish and Business Language Studies, and Translation Studies at the University of North Carolina at Charlotte. He served as a Distinguished Visiting Professor of Spanish at the United States Air Force Academy during the 2013-2014 academic year. At UNC Charlotte he chaired the Department of Foreign Languages from 1993-99. He has also served as Graduate Director, Director of the Certificate in Business Spanish, and Director of the undergraduate and graduate Certificates in Translating and Translation Studies at UNC Charlotte. He chaired the Department of Spanish and Portuguese at San Diego State University (1991-93). To date, Dr. Doyle has 87 publications (71 single-authored), among them 14 books (12 co-authored, 1 translation, and 1 guest-edited monographic volume), 4 book chapters, 35 articles and essays, 1 case study, 7 interviews, 1 edited proceedings volume, and 11 translations (short-story length). Most recently, he is the author of four articles on Business Spanish, Business Language Studies, and Language for the Professions and Specific Purposes: "Business Language Studies in the United States: On Nomenclature, Context, Theory, and Method" (The Modern Language Journal); "Business Spanish in the United States: Evolution, Method and Markets" (Cuadernos de ALDEEU); "Continuing Provisional Theoretical Cartography in the LSP Era" (Scholarship and Teaching on Languages for Specific Purposes); and "Core Didactic Thematics and Methodology in Business Spanish: Developing Leadership with Integrity as a Priority for Language for the Professions and Specific Purposes" (Hispania). He is certified by the American Translators Association (ATA) in both Spanish to English and English to Spanish translation.

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