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Synopsis: In the twenty-first century, mass media corporations are often seen as profit-hungry money machines. It was a different world in the early days of mass communication in America. Faith in Reading tells the remarkable story of the noncommercial religious origins of our modern media culture. In the early nineteenth century, a few visionary entrepreneurs decided the time was right to reach everyone in America through the medium of print. Though they were modern businessmen, their publishing enterprises were not commercial businesses but nonprofit societies committed to the publication of traditional religious texts. Drawing on organizational reports and archival sources, David Paul Nord shows how the managers of Bible and religious tract societies made themselves into large-scale manufacturers and distributors of print. These organizations believed it was possible to place the same printed message into the hands of every man, woman, and child in America. Employing modern printing technologies and business methods, they were remarkably successful, churning out millions of Bibles, tracts, religious books, and periodicals. They mounted massive campaigns to make books cheap and plentiful by turning them into modern, mass-produced consumer goods. Nord demonstrates how religious publishers learned to work against the flow of ordinary commerce. They believed that reading was too important to be left to the "market revolution," so they turned the market on its head, seeking to deliver their product to everyone, regardless of ability or even desire to buy. Wedding modern technology and national organization to a traditional faith in reading, these publishing societies imagined and then invented mass media in America.
About the Author:
David Paul Nord is Professor of Journalism and Adjunct Professor of History at Indiana University. He is also Associate Editor of the Journal of American History. Nord's research interests revolve around the history of journalism, religious publishing, and readership. He is author of Communities of Journalism: A History of American Newspapers and Their Readers (2001).
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Book Description Norton & Company, Incorporated, W. W. Paperback. Book Condition: Good. Book has some visible wear on the binding, cover, pages. Bookseller Inventory # G0393337197I3N00
Book Description Norton & Company, Incorporated, W. W. Paperback. Book Condition: Good. Light shelf wear and minimal interior marks. Bookseller Inventory # G0393337197I3N00
Book Description Norton & Company, Incorporated, W. W. Paperback. Book Condition: Good. Ex-Library Book - will contain Library Markings. This book has a light amount of wear to the pages, cover and binding. Bookseller Inventory # G0393337197I3N10
Book Description Norton & Company, Incorporated, W. W. Paperback. Book Condition: Good. Book shows a small amount of wear to cover and binding. Some pages show signs of use. Bookseller Inventory # G0393337197I3N00
Book Description Norton & Company, Incorporated, W. W. Paperback. Book Condition: Very Good. Ex-Library Book - will contain Library Markings. Book shows a small amount of wear - very good condition. Bookseller Inventory # G0393337197I4N10
Book Description Book Condition: Used; Like New. Bookseller Inventory # pp2298
Book Description Simon & Schuster, 2009. Hardcover. Book Condition: Used: Very Good. Minimal wear. Bookseller Inventory # BK0079893
Book Description Bergisch Gladbach : Lingen, 1994. 824 S. : Ill., graph. Darst. Gr. 8°. OPpbd. Zustand: gut. (Lingen-PC-Bibliothek). Bookseller Inventory # 5431
Book Description Ari Data Verl., Willich, 1999. Book Condition: neu. CD-ROM neu und in Folie eingeschweißt, CD-Rom Zustand: 11, neu, CD-ROM Ari Data Verl., Willich , 1999 , Szenerie Wien. CD- ROM für Windows 95/98/ NT 4.0. Für Microsoft Flugsimulator 5.1/95/98, 0. Bookseller Inventory # BU037439
Book Description Hamburg : b-und-r-Verl., 1995. 357 S. 8°. OBroschur. Zustand: ohne Gebrauchsspuren, sehr gut erhalten. Bookseller Inventory # 19452