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1001 Advertising Tips Ideas and Strategies from the Worlds Great Campaigns

Luc Dupont

Published by Westland Paperback
ISBN 10: 8189975129 / ISBN 13: 9788189975128
Used / Quantity Available: 1
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About the Book

Bibliographic Details

Title: 1001 Advertising Tips Ideas and Strategies ...

Publisher: Westland Paperback


Citing dozens of examples from advertising campaigns 1001 Advertising Tips offers the insights tools and techniques needed to market any product or service The book explains what works in advertising and what doesnt Using the how to format this book is a step by step guide to creating advertising that sells. Bookseller Inventory # 83572

About this title:

Synopsis: Advertising Tips is a step-by-step - Eleven ways to make your advertising more credible- The importance of positioning your product or service- Creating high-impact illustrations- Using layout and typeface to generate business- Maximizing your results with repetition- The impact of zapping on TV ads- Color : what it can do for you- Successful ways to write headlines and copy- Comparative advertising : when to use it- Pricing : a powerful weapon- Choice of key word in ads- Contests and sweepstakes : pros and cons- The power of corporate and brand logo- When to use testimonials and endorsements- What kinds of slogan are the most effective- Choosing a product name- Advertising using 800 numbers- Using promotion and sponsorship, and much more! You will also find a collection of the most effective ads dominating the market in the past ten years. By providing illustrations and examples, the author teaches the reader how to build superior advertising. Hundreds of examples with explanations of how and why they worked.

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AbeBooks Bookseller Since: January 30, 2009
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