11 Steps to Brand Heaven

Len Weinreich Arthur J Cropley

ISBN 10: 0749428945 / ISBN 13: 9780749428945
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Synopsis: Using religion as a metaphor, Len Weinreich (responsible for campaigns including Habitat, Wrangler jeans and Goodyear tyres) takes the reader on a pilgrimage to the icons of advertising agency/client relationships. He aims to provide the criteria by which to judge agencies and their presentations.

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Title: 11 Steps to Brand Heaven
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