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1990-1991 Almanac of Consumer Markets: A Guide to Today's More Complex and Harder to Find Customers

Ambry, Margaret

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ISBN 10: 0936889063 / ISBN 13: 9780936889061
Published by Amer Demographics Books, 1989
Used Condition: Good Hardcover
From Bank of Books (Ventura, CA, U.S.A.)

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DJ is VG and covered in a brodart. Taped to the boards. X-library with minimal markings. Book content is is clean. First page is excised. Solid reference copy. We have 1.5 million books to choose from -- Ship within 24 hours -- Satisfaction Guaranteed!. Bookseller Inventory # mon0000505701

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Bibliographic Details

Title: 1990-1991 Almanac of Consumer Markets: A ...

Publisher: Amer Demographics Books

Publication Date: 1989

Binding: Hardcover

Book Condition:Good

Dust Jacket Condition: Includes dust jacket.

About this title

Synopsis:

Book by Ambry, Margaret

From Library Journal:

This source book is compiled from data gathered by American Demographics magazine. Its value lies in the irrefutable fact that population characteristics often determine potential markets for various products. This particular almanac is based on the grand organizing principle of age . The U.S population is divided into nine age groups and is only then further statistically profiled by variables such as income, education, health, marital status, and number of children. The information is compiled from the latest available statistics and is assembled at an aggregate level (i.e., nationwide rather than state or city breakdowns). To be used most effectively, the information here will have to be combined with psychographic information, publications of the U.S. Department of Census, and perhaps primary market research. Nevertheless, this stands as an important reference work for market researchers and reference collections serving a business clientele. Highly recommended.
- Gene R. Laczniak, Marquette Univ., Milwaukee
Copyright 1989 Reed Business Information, Inc.

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