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20th Century Classic Cars: 100 Years of Automotive Ads

Patton, Phil (Author); Heimann, Jim (Editor)

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ISBN 10: 383651463X / ISBN 13: 9783836514637
Published by Taschen, 2009
Used Condition: As New Hardcover
From TransAmerica Books (Quaker Hill, CT, U.S.A.)

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About this Item

Unread, unopened copy. This is the original, large format quality printing, not the reduced-sized 2014 budget edition. 480 pages, fully illustrated in color. Text in English, German and French. A large and heavy book; international shipments will require additional postage, depending on destination, and will be expensive (please feel free to inquire). Domestic rates still apply for U.S. shipments. Bookseller Inventory # 006831

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Bibliographic Details

Title: 20th Century Classic Cars: 100 Years of ...

Publisher: Taschen

Publication Date: 2009

Binding: Hardcover

Book Condition:As New

Dust Jacket Condition: As New

Edition: First Edition

About this title

Synopsis:

Henry Ford jump-started the age of the automobile with the first assembly-line car in 1908: the Model T. For the next one hundred years, the automobile would evolve from chugging workhorse to tailfin-era showboat to sleek status symbol, stamped with a Mercedes Benz hood ornament. Once a novel invention of wonder, the car of the Postwar Era grew into a necessity of the modern age, a key to the freedom promised by the open road. So various were the choices of colors and features offered to American car buyers, that by 1960 all their possible permutations (by one formula) exceeded the number of molecules on the earth...

20th Century Classic Cars offers a lush visual history of the automobile, decade-by-decade, via 500-plus print advertisements from the Jim Heimann Collection. Advertising has always been the dream work of industry, and nowhere is this more evident than in the world of auto advertising. Narrated with introductory and chapter text by New York Times automotive writer Phil Patton, as well as an illustrated timeline and sidebars, this volume highlights the technological innovations, major manufacturers and dealers, influential historical events, and the influence of popular culture on car design. The car is an indicator of more than mere technological innovation; its trends are a reflection of the cultural zeitgeist, whether in the form of a VW Beetle or a road-ready Hummer. The Stone Age, the Bronze Age ours could be called the Automobile Age, and this collection puts you in the driver's seat through the 20th century.

About the Author:

Cultural anthropologist and graphic design historian Jim Heimann is Executive Editor for TASCHEN America in Los Angeles. He is the author of numerous books on architecture, popular culture, and the history of the West Coast, in particular, Los Angeles and the Hollywood dream factory. For over 30 years he has built an unrivaled private collection of ephemera, which has been featured museum exhibitions around the world and in dozens of his books. Phil Patton is the author of many books on design and culture, writes about automobile design for The New York Times, and is a contributing editor to ID magazine. He has served as consultant for museum exhibitions including "Curves of Steel: Streamlined Automobile Design" at the Phoenix Art Museum, and "Different Roads: Automobiles for the Next Century" at the Museum of Modern Art in New York.

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