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5 Giants of Advertising

Lorin, Phillippe

5 ratings by Goodreads
ISBN 10: 284323249X / ISBN 13: 9782843232497
Published by Assouline, New York, New York, U.S.A., 2001
Used Condition: Fine in Large Softcover Soft cover
From P.C. Schmidt, Bookseller (Kettering, OH, U.S.A.)

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Bibliographic Details

Title: 5 Giants of Advertising

Publisher: Assouline, New York, New York, U.S.A.

Publication Date: 2001

Binding: Illustrated Paper

Illustrator: Illustrated Throughout

Book Condition:Fine in Large Softcover

Edition: First Paperback Edition.

About this title

Synopsis:

This work details history of advertising through five of the world's most influential figures in the field: Lasker, who changed the consumer habits with campaigns for Palmolive and Lucky Strike; Burnett, who gave life to characters such as the Marlboro Man and the Green Giant; Bleustein-Blanchet, the Frenchman who earned a place at the side of the US giants; Ogilvy, who brought British style to American advertising; and Bernbach, who invented a new style of advertising, inspiring creative work for clients such as Levy's bread and Polaroid film. This book profiles these pioneers and illustrates the campaigns that made them authorities in the advertising world.

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