Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory #
Synopsis: Baby boomers are the wealthiest, fastest-growing consumer group in the world, yet the market remains largely untapped by marketers. In fact, only five percent of worldwide ad budgets is geared toward older consumers while 80 percent goes to reaching 18- to 34-year-olds. Acknowledging that the 50-plus consumer market is foreign territory to many marketers, author Dick Stroud provides a how-to guide for key elements of a marketing strategy targeting boomers. His new approach to how companies can interact with older customers advocates age-neutral marketing strategies, ensuring the growing numbers of affluent consumers over the age of 50 aren't overlooked. Using research from OMD, the world's second-largest media communications firm in the world, The 50-Plus Market shows why the obsession with youth-centric marketing must end.
About the Author: Dick Stroud is the managing director of 20plus30, a marketing strategy consulting firm that advises companies about the business implications of population aging. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.
Title: The 50-Plus Market: Why the Future Is ...
Publisher: Kogan Page
Publication Date: 2007
Book Condition: Good
Book Description Kogan Page. Paperback. Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Seller Inventory # 2892807282
Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002715463
Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # FPS074944939XVG
Book Description Kogan Page, 2007. Paperback. Condition: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!. Seller Inventory # 1829655
Book Description Kogan Page, 2007. Condition: Good. Reprint. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP81194751
Book Description Kogan Page, 2007. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 074944939X-2-4
Book Description Kogan Page. PAPERBACK. Condition: Fair. 074944939X Student Edition. Light liquid damage. Does not affect the text. Moderate wear, fading, Curling or creasing on cover and spine. May have used stickers or residue. Good binding with NO apparent loose or torn pages. Heavy writing, highlighting and marker. Supplemental materials are not guaranteed with used books. Book may have additional damage or defects not listed above. Seller Inventory # 074944939X-4
Book Description . Paperback. Condition: VeryGood. Seller Inventory # mon0000016083_loc
Book Description Condition: Good. Fast Shipping ! Used books may not include access codes, CDs or other supplements. Seller Inventory # Amz4742847
Book Description Kogan Page, 2007. Paperback. Condition: Used: Good. Seller Inventory # SONG074944939X