International Edition for 0136110827 Kleppner's Advertising Procedure 18th

 
9780000274281: International Edition for 0136110827 Kleppner's Advertising Procedure 18th
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An all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner's Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm's marketing/advertising department, an ad agency professional, and media executives. The eighteenth international edition reflects how new media has changed advertising.

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