Synopsis
John Sculley reveals the key events and marketing techniques that catapulted him from being head of Pepsi-Cola to the leader of the most innovative company of all - Apple Computers.
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From Library Journal
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and being promoted to president at age 38, he abandoned a "second-wave" company to join Apple, a "third-wave" firm epitomizing flexibility, creativity, and innovation. Sculley tells of his mistakes, failings, and successes and ends chapters with lessons in management or marketing. Highly recommended for business students and anyone curious about a CEO's life.Leonard Grundt, Nassau Community Coll. Lib., Garden City, N.Y.
Copyright 1987 Reed Business Information, Inc.
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Odyssey: Pepsi to Apple
Published by
HarperCollins Publishers Ltd, 1988
ISBN 10: 0002179946
ISBN 13: 9780002179942
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Odyssey: Pepsi to Apple
Published by
HarperCollins Publishers Ltd, 1988
ISBN 10: 0002179946
ISBN 13: 9780002179942
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Odyssey: Pepsi to Apple
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ISBN 10: 0002179946
ISBN 13: 9780002179942
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Odyssey - Pepsi To Apple
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Condition: Very Good. 1st UK edition. Cloth, dj, VG/VG. xiv+450pp, index, edges rubbed & dustjacket bumped to the head & tail of the spine, rear panel of the dustjaket a little scuffed, a good reading copy. Biography of American businessman John Sculley who gained fame as President of soft drinks manufacturer PepsiCo ( where he introduced the 'Pepsi Challenge' ) and CEO of Apple where he increased sales exponentiallyand made Apple the brand it is today, but was forced out as margins shrank. 950 grams. Seller Inventory # 37301
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Odyssey: Pepsi to Apple
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ISBN 10: 0002179946
ISBN 13: 9780002179942
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Odyssey: Pepsi to Apple
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ISBN 10: 0002179946
ISBN 13: 9780002179942
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Odyssey: Pepsi to Apple
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Paperback. Condition: Very Good. The dust jacket is a little worn and torn. The page edges are lightly tanned. 450 pages. Books listed here are not stored at the shop. Please contact us if you want to pick up a book from Newtown. Seller Inventory # 163900
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Odyssey. Pepsi To Apple.
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ISBN 10: 0002179946
ISBN 13: 9780002179942
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Hardcover. Condition: Near Fine. Dust Jacket Condition: Near Fine. 1st Edition. 450 pages inc 35 page index. A near fine copy, not ex-library, no smells and not ina warehouse. *The autobiography of the man who brought us the Cola-wars at aged 30 to his transposition at 38 to joining Steve Jobs and Apple. For all those wanna-be silicone valley svengali's. Seller Inventory # 7424
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Odyssey: Pepsi to Apple
Published by
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ISBN 10: 0002179946
ISBN 13: 9780002179942
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Hardcover. Condition: Very good. Dust Jacket Condition: Very good. First overseas edition-first printing. VGC.Collins,1987.First overseas edition-first printing.Black hardback(gilt lettering to the spine,small nick and light shelf wear on the front cover) with Dj(crease,nicks and scratches on the Dj cover),both in VGC.Illustrated with b/w drawings.Nice and clean pages with some small ink marks & nicks on the outer edges,small pencil mark impression on the edge of the first blank page of the book,light shelf wear on the Dj cover.458pp including Bibliography,index.Price un-clipped.Heavy book. This is another paragraph Synopsis: John Sculley reveals the key events and marketing techniques that catapulted him from being head of Pepsi-Cola to the leader of the most innovative company of all - Apple Computers. Seller Inventory # 1739
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