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What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.
Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
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The co-author of the iconoclastic bestsellers The 22 Immutable Laws of Marketing and Marketing Warfare now takes on management in a revolutionary book that, using examples of some of America's top known companies, shows how the truest, surest path to success comes from focusing a corporation on what it does best.About the Author:
Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.
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Book Description HarperCollins. Hardcover. Condition: Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G0002556677I3N00
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Book Description HarperCollins, 1996. Hardcover. Condition: Used; Acceptable. We are committed to providing each customer with the highest standard of customer service. All books are picked, packed and dispatched from the United Kingdom. Seller Inventory # FH319618
Book Description HarperCollins. Hardcover. Condition: Good. 0002556677 Good Condition. Has a small amount of writing/highlighting. Has some staining. Five star seller - Buy with confidence!. Seller Inventory # Z0002556677Z3
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Book Description HarperCollins 25/04/1996, 1996. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780002556675
Book Description HarperCollins, 1996. Hardcover. Condition: Used; Good. Seller Inventory # 1145171
Book Description HarperCollins. Hardcover. Condition: Good. 0002556677 Book is in good condition, with typical reading wear to cover and spine. Pages are yelllowing. Fingermarks maybe present. Seller Inventory # E0084421
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