Sur/petition: Creating Value Monopolies When Everyone Else is Merely Competing

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9780006379287: Sur/petition: Creating Value Monopolies When Everyone Else is Merely Competing

Competition was fine once upon a time - but times have changed, and so has business. Now businesses must learn to exploit the vast potential of the integral values that surround the purchase and use of their products and services. They must create "monopolies of value" by blending into their offerings the array of attendant conveniences, emotions and contextual relaties in which their products and sevices exist, are decided upon, and are purchased.

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De Bono, Edward
Published by Fontana Press (1993)
ISBN 10: 0006379281 ISBN 13: 9780006379287
New Paperback Quantity Available: 1
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Irish Booksellers
(Rumford, ME, U.S.A.)
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Book Description Fontana Press, 1993. Paperback. Book Condition: New. book. Bookseller Inventory # 6379281

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