Attitudes, Actions and Activites that Will Make Your Business Thrive.
There are numerous guides that tell you how to start your own business, concentrating on business plans, marketing strategies and the mechanics of getting things up and running. But few offer a framework for achieving the right attitudes – and actions – on the road to success. John Aylen, who has been running his own marketing and communications business for the past 15 years, gives us just that – common sense, tried-and-true strategies that motivate and challenge entrepreneurs, business owners and managers to look at their business and their life in a new and positive light.
In a clear and friendly tone that speaks directly to the reader, Aylen gives new entrepreneurs in any field a headstart to achieving success – and enjoying it:
- How to think – creating a framework that makes problems easier to solve
- Hope, Karma and Momentum – three keys to success
- How to sell better – know the things you can change and the things you can't
- Negotiating – how to tell people what you want
- Finance – you can't control revenues, so control costs
- When things go wrong – if you're not failing, you're not trying hard enough
- Practice common sense yourself – a motivational wrap-up
These are strategies, rules and maxims based on Aylen's own positive (and negative), trial-and-error business experiences, complemented by numerous anecdotal real-life case studies. Inspiring, innovative, sometimes quirky and always actionable, The Common Sense Guide to Running Your Own Business is every entrepreneur's personal guide to success, as vital as a good business plan.
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For people who are in business or who may be considering starting one, this 150-page guide offers everything readers need to know in order to get things rolling. Humorous and practical, this book discusses people's good qualities and shortcomings; handling and mishandling money; good management and mismanagement; learning to trust one's own judgment; finding customers and losing them; closing deals and losing deals; and going under and getting up off the floor to start again.About the Author:
Patricia Beard is the author of After the Ball and hundreds of national magazine articles. She has been an editor at Elle, Town & Country, and Mirabella. Beard lives in upstate New York.
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Book Description HarperCollins Canada, 1998. Paperback. Book Condition: New. Satisfaction Guaranteed, International Shipping, Photos upon request. Bookseller Inventory # mon0000020145
Book Description Harpercollins Canada, 1998. Paperback. Book Condition: New. Bookseller Inventory # DADAX0006385117
Book Description HarperCollins Publishers, 1998. Paperback. Book Condition: New. book. Bookseller Inventory # 0006385117
Book Description HarperCollins Publishers, 1998. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-000-71-0023000
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800063851101.0