Marketing (Collins Dictionary of)

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9780007131365: Marketing (Collins Dictionary of)

This dictionary of marketing should prove useful to anyone who requires an authoritative guide to marketing terms, whether a professional marketeer, or in business, or simply a student of this subject. Marketing is now all-pervasive, with marketing techniques being applied to virtually all human activities, from charity work to major industries and the strange world of celebrity creation. From "global marketing" to "relationship marketing", from "b2b marketing" to "1 to 1 marketing", from "viral marketing" to "ideas marketing", this dictionary provides a comprehensive guide to this subject.

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About the Author:

Dr Charles Doyle is Director of Marketing and Senior Vice-President of global marketing at Accenture. Dr Doyle is a frequent conference speaker and publisher of several works, broadcasts regularly and writes feature articles on aspects of marketing for the national press.

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Doyle, Charles
Published by Collins (2003)
ISBN 10: 0007131364 ISBN 13: 9780007131365
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Book Description Collins, 2003. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-261-46-1974001

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