Authenticity: Brands, Fakes, Spin and the Lust for Real Life

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9780007179640: Authenticity: Brands, Fakes, Spin and the Lust for Real Life

David Boyle guides us through the next big thing in Western living - the determined rejection of the fake, the virtual, the spun and the mass-produced, in the search for authenticity. The charms of the global and virtual future we were all brought up to expect, where meals would be eaten in the form of pills and machines would do all our work, have worn rather thin. It's not that we don't want all the advantages of progress, we just want a future that manages to be local and real too. Tracking the struggle for reality from Japanese theme parks to mock-Tudor villas and from Byron to Big Brother, 'Authenticity' explains where our reactions against spin and fakeness come from - and where they are going. The current revival of real food, real business, real culture flies in the face of expert opinion from politicians, economists, advertisers and big business - and they're having to run to keep up as our hype attention-span gets ever shorter. Optimistic, witty, highly thought-provoking and packed with fascinating stories, Boyle's search asks whether coolness is dead, how real reality is and whether realpolitik can ever change into real politics. He puts authenticity firmly on the map, lifting the lid on all the other symptoms of this powerful new phenomenon - revealing the unexpected force that looks set to change all our lives.

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About the Author:

David Boyle is the author of Funny Money and The Tyranny of Numbers. Editor of New Economics since 1988, he has also edited a range of other publications. David Boyle is a Fellow of the RSA and a well-known figure in organisations such as the New Economics Foundation. He has been a Winston Churchill Fellow and is a regular broadcaster on the future of money, cities, economics and now - reality.

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Boyle, David
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Book Description HarperCollins Publishers, United Kingdom, 2006. Paperback. Book Condition: New. 196 x 128 mm. Language: English . Brand New Book. David Boyle guides us through the next big thing in Western living - the determined rejection of the fake, the virtual, the spun and the mass-produced, in the search for authenticity. The charms of the global and virtual future we were all brought up to expect, where meals would be eaten in the form of pills and machines would do all our work, have worn rather thin. It s not that we don t want all the advantages of progress, we just want a future that manages to be local and real too. Tracking the struggle for reality from Japanese theme parks to mock-Tudor villas and from Byron to Big Brother, Authenticity explains where our reactions against spin and fakeness come from - and where they are going. The current revival of real food, real business, real culture flies in the face of expert opinion from politicians, economists, advertisers and big business - and they re having to run to keep up as our hype attention-span gets ever shorter. Optimistic, witty, highly thought-provoking and packed with fascinating stories, Boyle s search asks whether coolness is dead, how real reality is and whether realpolitik can ever change into real politics. He puts authenticity firmly on the map, lifting the lid on all the other symptoms of this powerful new phenomenon - revealing the unexpected force that looks set to change all our lives. Bookseller Inventory # AA89780007179640

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Boyle, David
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Book Description HarperCollins Publishers, United Kingdom, 2006. Paperback. Book Condition: New. 196 x 128 mm. Language: English . Brand New Book. David Boyle guides us through the next big thing in Western living - the determined rejection of the fake, the virtual, the spun and the mass-produced, in the search for authenticity. The charms of the global and virtual future we were all brought up to expect, where meals would be eaten in the form of pills and machines would do all our work, have worn rather thin. It s not that we don t want all the advantages of progress, we just want a future that manages to be local and real too. Tracking the struggle for reality from Japanese theme parks to mock-Tudor villas and from Byron to Big Brother, Authenticity explains where our reactions against spin and fakeness come from - and where they are going. The current revival of real food, real business, real culture flies in the face of expert opinion from politicians, economists, advertisers and big business - and they re having to run to keep up as our hype attention-span gets ever shorter. Optimistic, witty, highly thought-provoking and packed with fascinating stories, Boyle s search asks whether coolness is dead, how real reality is and whether realpolitik can ever change into real politics. He puts authenticity firmly on the map, lifting the lid on all the other symptoms of this powerful new phenomenon - revealing the unexpected force that looks set to change all our lives. Bookseller Inventory # AA89780007179640

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Book Description 2004. Paperback. Book Condition: New. 130mm x 197mm x 24mm. Paperback. David Boyle guides us through the next big thing in Western living -- the determined rejection of the fake, the virtual, the spun and the mass-produced, in the search for authenticity. The.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 352 pages. 0.240. Bookseller Inventory # 9780007179640

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