The rise of iphones, smartphones and tablets has changed the world. At the center of this are apple and google, two companies whose philosophies, leaders and commercial acumen have steam rolled the competition. In the age of the android and the ipad, these corporations are locked in the feud of a generation, a battle that will play out not just in the marketplace but in the courts and on screens around the world. Fred vogelstein has reported on this rivalry for more than decade and has rare access to the offices and boardrooms where company dogma translates into ruthless business, behind outsize personalities like steve jobs and eric schmidt and inside the deals, transactions, lawsuits and allegations that mold the way we use the internet and communicate with one another. Apple and google are brazenly poaching each other's employees. They bid up the price of each other's acquisitions for spite and they forge alliances with major players like facebook and microsoft in pursuit of market
"synopsis" may belong to another edition of this title.
Fred Vogelstein is a contributing editor at Wired magazine, where he writes about the tech and media industries. He has been a staff writer for Fortune, The Wall Street Journal, and U.S. News & World Report. His work has also appeared in The New York Times Magazine, The Los Angeles Times, and The Washington Post.
The smartphone and tablet computer have revolutionized personal computing to such an extent that they have caused waves of disruptions across numerous industries, decimating sales of laptops and giving consumers more choices than ever to have TV, movies, and the Internet on their own terms. The PC platform wars of the 1990s between Apple and Microsoft Windows may mirror the current fight for dominance over the smartphone market between Apple’s iPhone and Google’s Android, but today the stakes are higher and the battle more personal, to the extent where the fight has become “one of the nastiest, longest, and most public business battles in a generation.” Vogelstein, a contributing editor for Wired magazine in San Francisco, dissects the boardroom meetings, technological hurdles, product unveilings, courtroom battles, backstabbing, temper tantrums, and even the effect that Steve Jobs’ illness and untimely death has had on the rapidly changing landscape of mobile computing as well as on Apple’s prospects going forward. He cuts through the technological jargon and relates a succinct and compelling story, leaving value judgments up to the reader. --David Siegfried
"About this title" may belong to another edition of this title.
(No Available Copies)
Search Books: Create a WantCan't find the book you're looking for? We'll keep searching for you. If one of our booksellers adds it to AbeBooks, we'll let you know!
Create a Want