A text for beginning students of tourism, designed to maintain interest in the subject. Offers an overview of the industry and each of its components, with a conversational style, boxes of tips and information, chapter summaries, and discussion questions. Tourism is viewed through the lens of busine
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This new book provides an accurate overview of todayŐs tourism industry thatŐs as interesting and multi-faceted as the field itself. Written in a conversational style thatŐs fun to read, it takes a balanced, business-oriented look at each component of the industry—including the role of the travel agent and the importance of transportation modes, accommodations, destinations, attractions and food and beverage operations.
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Book Description Prentice Hall, 1998. Paperback. Book Condition: As New. Like new condition. Bookseller Inventory # XX-261-23-2794002