Making It in Advertising: An Insider's Guide to Career Opportunities

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9780020345527: Making It in Advertising: An Insider's Guide to Career Opportunities

This guide takes a look inside the business of advertising. It gives guidance on how to break into the industry, and information on how the business works, who does what in every job, what happens in a typical agency day, what the salary range is for each position, where the jobs are, internships and training programmes available, career paths to follow, and how to find a job in difficult economic times. Intended for recent graduates and established professionals, the book is interspersed with interviews with and advice from experts in the field.

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Mogel, Leonard
Published by Macmillan General Reference (1993)
ISBN 10: 0020345526 ISBN 13: 9780020345527
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Mogel, Leonard
Published by Macmillan General Reference (1993)
ISBN 10: 0020345526 ISBN 13: 9780020345527
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