Retail Management: A Strategic Approach

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9780023086618: Retail Management: A Strategic Approach

For courses in Retailing and Retail Management, offered by departments of Marketing and Fashion Merchandising programs at 2-year and 4-year colleges; and for a graduate-level course in Retail Management in MBA programs. This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making.

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Product Description:

For courses in Retailing and Retail Management. Berman and Evans' strategic approach and emphasis on decision-making have made this text a best-seller edition after edition. Key retail management concepts are reinforced with current, real-world examples that bridge the gap between theory and practice.

From the Publisher:

This substantial revision of the market leader retains a strategic orientation with an all new full-color design and all new boxed material on international and ethical issues and retailing in practice. It provides a good balance between theory and practice, useful career information, and a comprehensive package with four brand new ancillaries. All new end-of-part comprehensive cases and new video cases.

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Barry Berman; Joel R. Evans
Published by Prentice Hall College Div (1995)
ISBN 10: 0023086610 ISBN 13: 9780023086618
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Ergodebooks
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Book Description Prentice Hall College Div, 1995. Hardcover. Book Condition: New. 6th Bk&Dk. Bookseller Inventory # DADAX0023086610

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Barry Berman; Joel R. Evans
ISBN 10: 0023086610 ISBN 13: 9780023086618
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Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800230866181.0

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