Concepts of Strategic Management

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9780023272721: Concepts of Strategic Management

Featuring a model that is widely used for strategic planning among consultants and companies worldwide, this current, well-written book offers a practitioner-oriented perspective, meets all AACSB guidelines, and focuses on skill-building in all major areas of strategy formation, implementation, and evaluation. Global, natural environment and e-commerce themes are evident throughout the book which also contains 46 Experiential Exercises. A five-part organization includes an overview of strategic management; coverage of strategic formulation, implementation, and evaluation; and a strategic management case analysis. For consultants and other strategic planners.

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Product Description:

For undergraduate courses in Strategic Management, Strategy, and Business Policy. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter-globalization, the natural environment, and e-commerce. 41 Experiential Exercises, and 41 cases are included.

From the Publisher:

Concepts only version of the core text.

"About this title" may belong to another edition of this title.

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David, Fred R.
Published by Macmillan USA (1992)
ISBN 10: 0023272724 ISBN 13: 9780023272721
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David, Fred R.
Published by Macmillan USA (1992)
ISBN 10: 0023272724 ISBN 13: 9780023272721
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Irish Booksellers
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Book Description Macmillan USA, 1992. Paperback. Book Condition: New. book. Bookseller Inventory # 23272724

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