Featuring a model that is widely used for strategic planning among consultants and companies worldwide, this current, well-written book offers a practitioner-oriented perspective, meets all AACSB guidelines, and focuses on skill-building in all major areas of strategy formation, implementation, and evaluation. Global, natural environment and e-commerce themes are evident throughout the book which also contains 46 Experiential Exercises. A five-part organization includes an overview of strategic management; coverage of strategic formulation, implementation, and evaluation; and a strategic management case analysis. For consultants and other strategic planners.
"synopsis" may belong to another edition of this title.
For undergraduate courses in Strategic Management, Strategy, and Business Policy. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter-globalization, the natural environment, and e-commerce. 41 Experiential Exercises, and 41 cases are included.From the Publisher:
Concepts only version of the core text.
"About this title" may belong to another edition of this title.
Book Description Macmillan USA, 1992. Paperback. Book Condition: New. 4th. Bookseller Inventory # DADAX0023272724
Book Description Macmillan USA, 1992. Paperback. Book Condition: New. book. Bookseller Inventory # 23272724