Retail Fashion Promotion and Advertising

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9780023300295: Retail Fashion Promotion and Advertising
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Every step in the promotional activities of a fashion retailer is given thorough examination in this one book, from researching consumer attitudes to planning advertising budgets, from determining strategy to preparing ad copy and layout. The book also provides strong coverage of the often-omitted topics of merchandise presentation, visual merchandising and fashion shows.

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Drake, Mary Frances; Spoone, Janice Harrison; Greenwald, Herbert
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Mary Frances Drake; Janice Harrison Spoone; Herbert Greenwald
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Mary Frances Drake; Janice Harrison Spoone; Herbert Greenwald
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Book Description Pearson, 1991. Condition: New. book. Seller Inventory # M0023300299

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Mary F. Drake; Janice Harrison Spoone; Herbert Greenwald
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