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Every step in the promotional activities of a fashion retailer is given thorough examination in this one book, from researching consumer attitudes to planning advertising budgets, from determining strategy to preparing ad copy and layout. The book also provides strong coverage of the often-omitted topics of merchandise presentation, visual merchandising and fashion shows.
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Book Description Pearson. Hardcover. Condition: New. 0023300299 New Condition. Seller Inventory # NEW99.3001308
Book Description Prentice Hall, 2016. Paperback. Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Seller Inventory # ria9780023300295_lsuk
Book Description Condition: New. New. Looks like an interesting title!. Seller Inventory # M-0023300299
Book Description Pearson, 1991. Condition: New. book. Seller Inventory # M0023300299
Book Description Prentice Hall, 1991. Condition: New. This item is printed on demand for shipment within 3 working days. Seller Inventory # GM9780023300295