Principles of Marketing

3 avg rating
( 2 ratings by Goodreads )
 
9780023343407: Principles of Marketing

Covering the core topics of marketing, this study integrates coverage of international, ethical and societal issues with computer exercises and a computerized study guide. Customer service, database marketing, diversity in the marketplace, relationship marketing and TQM are discussed here.

"synopsis" may belong to another edition of this title.

From the Publisher:

For professors who want a concise text covering the core topics of marketing, this brief and to-the-point presentation has early and integrated coverage of international, ethical, and societal issues. It involves students with in-text computer exercises and a computerized study guide bundled free with every text. The high quality and comprehensive instructional package, prepared entirely by the authors, allows you to enhance your classroom presentation.

From the Back Cover:

All the core marketing concepts are covered in 530 pages (19 chapters) giving instructors the opportunity to cover the book with out rushing through or skipping topics. In book computer exercises. A Computerized Study Guide is bundled with every book. International chapter early, Chapter 6. "International Marketing in Action" and "Ethics in Today's Society" boxes.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Barry Berman; Joel R. Evans
Published by Macmillan Coll Div (1988)
ISBN 10: 0023343400 ISBN 13: 9780023343407
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Macmillan Coll Div, 1988. Hardcover. Book Condition: New. book. Bookseller Inventory # 23343400

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 55.94
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Joel R. Evans; Barry Berman
Published by Macmillan Coll Div (1988)
ISBN 10: 0023343400 ISBN 13: 9780023343407
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Macmillan Coll Div, 1988. Hardcover. Book Condition: New. book. Bookseller Inventory # 0023343400

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 55.94
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds