Evans Marketing

ISBN 13: 9780023344107

Marketing

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9780023344107: Marketing

Merging current practices with theory, this introduction to marketing adopts a lively, easy-to-read style. The text clearly portrays the state-of-the-art and captures the fast-paced nature of the field. It provides comprehensive coverage of all major marketing topics, and the text is accompanied by a supplements package, produced by the authors, which includes computer exercises, videos, video manual, detailed lecture notes, and a test bank.

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From the Publisher:

Merging current practices with theory, this, authoritative introduction to marketing is widely adopted for its lively, easy-to-read style. This text clearly portrays the state-of-the-art and captures the exciting, fast-paced nature of the field. Comprehensive in scope, it provides full coverage of all major marketing topics. The text is accompanied by a full supplements package, completely produced by the authors themselves, computer exercises, videos, video manual, detailed lecture notes, and a test bank written by the authors.

From the Back Cover:

Key Benefit:Merging current practices with theory, this classic, authoritative introduction to marketing is widely adopted for its lively, easy-to-read style that clearly portrays the state-of-the-art and that captures the exciting, fast-paced nature of the field. Key Topics: Comprehensive in scope, it provides full coverage of all major marketing topics e.g., strategic planning in marketing, marketing and society, global aspects of marketing, demographics, marketing information systems, the use of marketing by nonprofit organizations, pricing, integrating and analyzing marketing plans.

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