Evans Marketing

ISBN 13: 9780023344107

Marketing

3.5 avg rating
( 2 ratings by Goodreads )
 
9780023344107: Marketing

Merging current practices with theory, this introduction to marketing adopts a lively, easy-to-read style. The text clearly portrays the state-of-the-art and captures the fast-paced nature of the field. It provides comprehensive coverage of all major marketing topics, and the text is accompanied by a supplements package, produced by the authors, which includes computer exercises, videos, video manual, detailed lecture notes, and a test bank.

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Product Description:

Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.

From the Publisher:

Merging current practices with theory, this, authoritative introduction to marketing is widely adopted for its lively, easy-to-read style. This text clearly portrays the state-of-the-art and captures the exciting, fast-paced nature of the field. Comprehensive in scope, it provides full coverage of all major marketing topics. The text is accompanied by a full supplements package, completely produced by the authors themselves, computer exercises, videos, video manual, detailed lecture notes, and a test bank written by the authors.

"About this title" may belong to another edition of this title.

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Joel R. Evans and Barry Berman
ISBN 10: 0023344105 ISBN 13: 9780023344107
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Evans
Published by Macmillan Library Reference (1987)
ISBN 10: 0023344105 ISBN 13: 9780023344107
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Book Description Macmillan Library Reference, 1987. Hardcover. Book Condition: New. 3rd. Bookseller Inventory # DADAX0023344105

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