Principles of Marketing

3 avg rating
( 2 ratings by Goodreads )
 
9780023347016: Principles of Marketing

Marketing text book

"synopsis" may belong to another edition of this title.

From the Publisher:

For professors who want a concise text covering the core topics of marketing, this brief and to-the-point presentation has early and integrated coverage of international, ethical, and societal issues. It involves students with in-text computer exercises and a computerized study guide bundled free with every text. The high quality and comprehensive instructional package, prepared entirely by the authors, allows you to enhance your classroom presentation.

From the Back Cover:

All the core marketing concepts are covered in 530 pages (19 chapters) giving instructors the opportunity to cover the book with out rushing through or skipping topics. In book computer exercises. A Computerized Study Guide is bundled with every book. International chapter early, Chapter 6. "International Marketing in Action" and "Ethics in Today's Society" boxes.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Joel R. Evans and Barry Berman
ISBN 10: 0023347015 ISBN 13: 9780023347016
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800233470161.0

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 48.95
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

Evans, Joel R., Berman, Barry
Published by Prentice Hall College Div (1994)
ISBN 10: 0023347015 ISBN 13: 9780023347016
New Hardcover Quantity Available: 2
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall College Div, 1994. Hardcover. Book Condition: New. Bookseller Inventory # P110023347015

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 55.73
Convert Currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, Rates & Speeds

3.

Joel R. Evans, Barry Berman
Published by Prentice Hall College Div (1994)
ISBN 10: 0023347015 ISBN 13: 9780023347016
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall College Div, 1994. Hardcover. Book Condition: New. 3 Sub. Bookseller Inventory # DADAX0023347015

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 63.03
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

4.

Joel R. Evans; Barry Berman
Published by Prentice Hall College Div (1994)
ISBN 10: 0023347015 ISBN 13: 9780023347016
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Prentice Hall College Div, 1994. Hardcover. Book Condition: New. book. Bookseller Inventory # 0023347015

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 72.31
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Evans Joel R.
Published by Prentice-Hall
ISBN 10: 0023347015 ISBN 13: 9780023347016
New Quantity Available: 1
Seller
Majestic Books
(London, ,, United Kingdom)
Rating
[?]

Book Description Prentice-Hall. Book Condition: New. pp. 640. Bookseller Inventory # 7092345

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 141.05
Convert Currency

Add to Basket

Shipping: US$ 7.05
From United Kingdom to U.S.A.
Destination, Rates & Speeds