Principles of Marketing

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9780023347016: Principles of Marketing

Covering the core topics of marketing, this study integrates coverage of international, ethical and societal issues with computer exercises and a computerized study guide. Customer service, database marketing, diversity in the marketplace, relationship marketing and TQM are discussed here.

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Product Description:

Marketing text book

From the Publisher:

For professors who want a concise text covering the core topics of marketing, this brief and to-the-point presentation has early and integrated coverage of international, ethical, and societal issues. It involves students with in-text computer exercises and a computerized study guide bundled free with every text. The high quality and comprehensive instructional package, prepared entirely by the authors, allows you to enhance your classroom presentation.

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Barry Berman; Joel R. Evans
ISBN 10: 0023347015 ISBN 13: 9780023347016
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Barry Berman; Joel R. Evans
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